Today Esurance, a new Paramount promotional partner for the new Star Trek feature film, has launched a special Star Trek website that has a new video with the first behind the scenes footage for the movie. The new promotional site also has a contest to win tickets to the premiere of the movie and some other goodies, details below.
You can visit the site at www.esurance.com/startrek. There is also an ‘Esurance & Star Trek’ banner on the Esurance home page and a big banner on the Space Camp home page (there is some connection with Space Camp, but that is not clear yet). When you arrive at the landing page for the Trek sub-site you are immediately presented with a video which intertwines parts of the theatrical trailer with interview clips of the entire ‘supreme court’ of producers on the film (JJ Abrams, Bryan Burk, Damon Lindelof, Roberto Orci & Alex Kurtzman). There are also on-set interview clips with Chris Pine (Kirk), Zachary Quinto (Spock), and Zoe Saldana (Uhura). The video also includes the first glimpses of behind the scenes shots on the film, including a set we have not see before (see screencaps below).
Contest – win a trip to the premiere
Once you get past the intro there are two choices, the first is the ‘Biggest Trekkie Contest’ where you can win a trip for two to the Hollywood premiere of Star Trek by uploading video explaining why you are the biggest Trekkie. There is a video already there from an Esurance employee and Trekkie explaining the contest. You must enter by March 5th.
The site also has a link to an ‘Out of this World Content,’ with desktops, the trailer and some AIM icons, all using previously released imagery. There is also a spot for a ‘game’ called "Erin’s Mission to Delta Vega," which is ‘Coming Soon.’
Here are screen caps of the intro video, showing some new imagery or angles we have not seen before.