The streaming home of Star Trek is getting a new name. Today ViacomCBS made it official: CBS All Access will be rebranded in 2021 as Paramount+.
Star Trek’s new home on TV is Paramount+
Since launching in 2017, Star Trek: Discovery has been the flagship series of the CBS All Access streaming service. In the following years, CBS has expanded their slate of original programming including a growing Star Trek Universe on TV with the launches of Star Trek: Short Treks, Star Trek: Picard, and Star Trek: Lower Decks. In 2020 following the re-merger of Viacom and CBS, All Access has begun to incorporate dozens of shows from Viacom brands including Paramount Network, MTV, VH1, BET, Comedy Central, Smithsonian, and Nickelodeon, as well as incorporating films from the Paramount library.
Today ViacomCBS made it official that this broader streaming service will be rebranded and relaunched as Paramount+ in 2021, which will be the home to upcoming original Trek TV series, including Star Trek: Strange New Worlds. The rebranding, additional content and relaunch as Paramount+ will help ViacomCBS take on the streaming services from their media rivals: NBCUniversal’s Peacock, WarnerMedia’s HBO Max, and Disney+.
Here’s a promotional video for Paramount+ which incorporates clips from Star Trek shows both classic, and new:
A global launch with new original programming
The “Paramount+” brand will be used by ViacomCBS globally as it rebrands and launches streaming services around the world, starting in Australia, Latin America, and Nordic countries. According to ViacomCBS, the branding was chosen to build “on a legacy of innovation and superior storytelling that distinguishes one of the most iconic brands in Hollywood.”
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, President and CEO, ViacomCBS. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”
Today, ViacomCBS also revealed plans for additional new original series for Paramount+:
The Offer, a scripted limited event series from Paramount Television Studios, based on Oscar-winning producer Al Ruddy’s extraordinary, never-revealed experiences of making “The Godfather.” The 10-episode event series is written and executive produced by Michael Tolkin (“Escape at Dannemora” and “The Player”). Ruddy will also serve as executive producer, and Emmy-winning producer Leslie Greif (“Hatfields & McCoys”) will executive produce and be a writer on the series.
Lioness, a spy drama created by Taylor Sheridan (“Yellowstone”) with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce. Based on a real-life CIA program, LIONESS follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series is produced by Paramount Network and 101 Studios.
A reimagination of the Emmy-nominated series Behind the Music entitled MTV’s Behind the Music – The Top 40, which will unlock MTV’s vault from the past 40 years for a unique and intimate look at the 40 biggest artists of all time, through their voices and their eyes. The series will be produced by Creature Films and MTV Studios.
The Real Criminal Minds, a true crime docuseries based on the hit CBS Television series, and produced by XG Productions in association with CBS Television Studios and ABC Signature.
The service is also developing a revival of The Game as part of BET’s programming on Paramount+ from CBS Television Studios and Grammnet Productions.
The new original series announced today join the service’s previously announced plans for Kamp Koral, a new original children’s series from Nickelodeon’s SpongeBob Squarepants, and the service’s role as the exclusive subscription streaming home to The SpongeBob Movie: Sponge on the Run in early 2021. Additional new original content will be announced ahead of launch.
This new programming will join CBS All Access’ current programming as well as already announced upcoming original programming, including The Stand, The Man Who Fell to Earth, The Harper House, and Guilty Party.
Leading up to the early 2021 rebrand to Paramount+, CBS All Access will expand its content offering to more than 30,000 episodes and movies and continue to develop additional original series across brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, transforming it into a diversified “super service” for the ViacomCBS portfolio.
“The response from consumers in just the early weeks of the service’s expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount+ name,” said Marc DeBevoise, Chief Digital Officer, ViacomCBS and President & Chief Executive Officer, ViacomCBS Digital. “With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer.”
Star Trek is returning to its Paramount roots
Of course, the Paramount brand and its mountain logo has been associated with the Star Trek franchise since Paramount’s former corporate parent Gulf+Western acquired Desilu Studios and merged it with Paramount in 1967. All Star Trek television and future films carried the Paramount branding through the following decades, even after Viacom took over Gulf+Western in 1994.
In the 1970s, Paramount planned to launch its own broadcast TV network with a new Star Trek TV show (Star Trek: Phase II) as the flagship series. That plan eventually fizzled out, and the Trek franchise migrated to Paramount Pictures for a series of feature films starting in 1979. After Paramount released two Trek television series in syndication (Star Trek: The Next Generation and Star Trek: Deep Space Nine), the United Paramount Network (UPN) was launched in 1995 with Star Trek: Voyager as its flagship show. Star Trek: Enterprise followed in 2001. After that series was canceled in 2005 and Viacom split into two companies, CBS shut down UPN and created a joint partnership with Warner Bros. to launch The CW, with no new Star Trek series.
Since the Viacom CBS split, Paramount Pictures continued to be associated with the Star Trek feature films, releasing three movies between 2009 and 2016, with another currently being mulled over. On the television side, Star Trek began being associated with the CBS brand. Presumably, all of the Star Trek shows on CBS AA will now be branded as Paramount+ originals, along with upcoming series like Star Trek: Strange New Worlds,
This is a developing story, so stay tuned to TrekMovie for more updates.
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