Update On November Star Trek Trailer and Marketing Plans October 13, 2008by Anthony Pascale , Filed under: Star Trek (2009 film) , trackback
Last Friday TrekMovie reported that Paramount is gearing up to begin its big Trek marketing plan including the release of a new theatrical trailer in November. Today TrekMovie has more information about the plans including a new press tour and the likely film that will have the new Star Trek trailer attached to it. Details below.
As noted last week, Paramount was considering non-Paramount films for the right fit for the Star Trek trailer. The goal is to reach the widest possible audience and it appears that a decision has been made. Not fully confirmed, but reading between the lines, indications are that (as guessed by many) the new Star Trek trailer will likely precede the new James Bond film Quantum of Solace, which premieres November 14th, just one month from tomorrow. The last James Bond film, 2006’s Casino Royale, which was also a ‘franchise restart,’ grossed almost $600 million world wide. The new Bond film is the perfect fit for the wider general audience they are targeting for Abrams Trek. And MGM will probably be happy too. Our current poll states that 45% of Trek fans will see ‘any movie’ or ‘almost any movie’ just to catch a glimpse of the trailer. Many Trek fans went to see Cloverfield in its record-breaking opening weekend, just to be the first to see the Star Trek teaser trailer. The same is likely to be true for Trek fans headed to see the new Bond film to see the first theatrical trailer.
Trek and Bond…Two franchises born in the 60s that may go great together
Trek’s Euro Tour
We also reported last week that Paramount will be gearing up its marketing efforts for the film in the next few weeks. Part of that effort will be a media tour kicking off in a number of European cities. Around the time of the release of the trailer, Star Trek director JJ Abrams and executive producer Bryan Burk will be showing portions of the film to European journalists in an effort to build buzz for the film. The cities and dates have not been nailed down, but will include Madrid, London, Paris and other cities. Star Trek has traditionally had limited appeal in Europe with the TV shows and films doing very well in the UK and Germany, and not so well elsewhere. With the importance of global box office to the bottom line, Paramount is hoping that this new Star Trek will have the same appeal as their other recent summer tentpoles like Transformers and Iron Man, which have done well across Europe and elsewhere.
There is likely also going to be an American press tour as well. As noted in a recent TrekMovie analysis, the new Trek film has a lot of buzz in the ‘geekosphere’ but still has work to do in the mainstream media. In the article last week we noted that there are plans for more media for Trek around the time of the trailer. Today we learned some of that may even start before the trailer, so keep coming back for more updates!