Esurance Launches Star Trek Promo Site w/ Behind The Scenes Shots + Contest January 26, 2009
by Anthony Pascale , Filed under: Marketing/Promotion, Paramount, Star Trek (2009 film) , trackback
Today Esurance, a new Paramount promotional partner for the new Star Trek feature film, has launched a special Star Trek website that has a new video with the first behind the scenes footage for the movie. The new promotional site also has a contest to win tickets to the premiere of the movie and some other goodies, details below.
Esurance Trek
You can visit the site at www.esurance.com/startrek. There is also an ‘Esurance & Star Trek’ banner on the Esurance home page and a big banner on the Space Camp home page (there is some connection with Space Camp, but that is not clear yet). When you arrive at the landing page for the Trek sub-site you are immediately presented with a video which intertwines parts of the theatrical trailer with interview clips of the entire ’supreme court’ of producers on the film (JJ Abrams, Bryan Burk, Damon Lindelof, Roberto Orci & Alex Kurtzman). There are also on-set interview clips with Chris Pine (Kirk), Zachary Quinto (Spock), and Zoe Saldana (Uhura). The video also includes the first glimpses of behind the scenes shots on the film, including a set we have not see before (see screencaps below).
Esurance Star Trek promotional site landing page with new video
Contest – win a trip to the premiere
Once you get past the intro there are two choices, the first is the ‘Biggest Trekkie Contest’ where you can win a trip for two to the Hollywood premiere of Star Trek by uploading video explaining why you are the biggest Trekkie. There is a video already there from an Esurance employee and Trekkie explaining the contest. You must enter by March 5th.
Biggest Trekkie contest page
The site also has a link to an ‘Out of this World Content,’ with desktops, the trailer and some AIM icons, all using previously released imagery. There is also a spot for a ‘game’ called "Erin’s Mission to Delta Vega," which is ‘Coming Soon.’
Assets page with promise of more coming soon
All in all www.esurance.com/startrek is a cool site, which like the Intel/Lenovo boldlygo.intel.com, promises to grow and bring us more exclusive Star Trek content.
Screencaps
Here are screen caps of the intro video, showing some new imagery or angles we have not seen before.
Abrams on the bridge
Camera operator in cave on ‘ice planet’
(Possibly) JJ and Pine, unknown location
Chris Pine on bridge of USS Enterprise
Zachary Quinto on bridge of USS Enterprise
Zoe Saldana on bridge of USS Enterprise
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Comments»
That’s pretty sweet… Glad to see that they’re taking interest in Trek. :)
Awesomeness!
coolio never saw this many toys/promotion for a ST movie before at least in my life time.
Zachary, how can you wear those glasses?!
Cool!
I’ll have to wait until after work to check out the video…but the screen caps look cool.
Re; #4
He’s preparing for his next role as Clark Kent.
Meh,,
More contests that New Zealand Star Trek fans can enter
( and other places too!)
*sigh
How about a contest for us!!
HOT DAMN! The Bridge looks WAY BETTER with all of the spot lights off!!!
Interesting behind the scenes images. I suspect the publicity is now going to ramp up quite a bit.
4. He’s trying to hide his shaved eyebrows. You can still see them there. I like Quinto but all he can say is how cool it is?
DELTA VEGA?!
“Where No Man Has Gone Before” reference??????
This is a big blowout adventure…
Bring it on!
If Esurance does an “animated” commercial with a Trek theme I hope they make it look like TAS! That would be sweet!
is that music from the movie in the background?????
Zack Quinto and his glasses rock!
What’s with the dude in front of the fireplace?
What?
Thats supposed to convince us to enter the contest?
:D
So far I’m really proud of the work being done to promote the movie. Trek has never really gotten this kind of promotion before. All mediums are being assaulted with trailers, contests, interviews, and screenshots.
is this competition worldwide????!!!??!!
this is totally kewl to have Star Trek BACK, and on this massive a scale.
keep them coming.
THE WOMEN!!
=h=
Any thoughts on the music?
Anthony, what do your sources tell you?
#15
I was thinking the same thing. Doesn’t sound like anything I’ve heard before. And I doubt they create a score just fr an online-featurette… :-)
Nimoy wore the same kind of thick-rimmed glasses during TOS to hide his shaved eyebrows. They make Quinto look more like Nimoy than ever.
Somebody needs to tell the Esurance site people to fix their aspect ratio. The video is too squished horizontally.
I just added my entry!!!
Didn’t see any other vids though?
Maybe I’ll be the only one to enter and win by default!!
A man can dream.
Great! When I finally get a set of wheels, I am naming it the Carship Enterprise, and I will insure it with these people (assuming they can beat the “you’re in good hands with the Tribbles” blooper).
And I’m getting the Knight Rider GPS.
Where does the background music that starts when JJ Abrams pops-up come from?
Is is another re-used cue from another movie, or is it our first ‘glimpse’ (as it were) of the score for the new movie?
I know that the ‘revving-up’ warp drive sound-effect as the movie loads is from The Voyage Home, but I don’t recognise the music…
Yes, 23., GIANT pet peeve of mine… there is NO reason for the aspect ratio to be jacked like that. It’s video embedded on their own web site, they have complete control over it. I suspect they just wanted to fill that wide rectangle they blocked out on the page, because it is reminiscent of the viewer on the bridge.
I cringe whenever I see that restaurants/bars (or worse, videophiles who should know better) have spent thousands (well, hundreds nowadays) on widescreen HDTVs, only to show 4:3 video all stretched out on them. So, you spent all that money on new TVs so it could look WORSE. Good job.
OK, you can see it again in the Pine pic. Exactly which Starfleet engineer decided to point three halogen lamps directly into the eyes of the communications officer?
Erin has always been hot, but now she’s SUPER HOT as a Vulcan! SWEET!!
(Is it wrong to be turned on by a cartoon character?)(don’t want to be right…)
Nice layout and graphics on this site. I like it.
BTW, the actors are not actually on the “bridge” in those interview shots – those are in front of green screens with blurred out set photos.
These scenes and Interviews are nicely put together…including some new ….Look closely…..I guess this is the first time we see footage of Nero’s ship materializing ??? …it is just before the scene of Kirk bedscene…
I’m with several of you on the music… what was it? The music played during the interview is not the same as the music in the actual trailer and am curious if it is in fact from the movie. With all these new treats (toys, interviews, promotions, etc.) from the movie, the one thing I am now looking forward to the most is hearing at least a few clips from Giacchino’s score!
Less than a week until we at least get Star Trek’s first ever Super Bowl commercial!
Wow – the backgrounds of the bridge in the interviews – looks GREAT! Come on summer!!!
Now thats what im Talking about. Pretty cool. But whats with the Glasses. Could it be he is trying to be the next Clark Kent. Hmmm. Could Work.
Everyone, don’t forget to get your free paper 3D glasses for some of the commercials during the Superbowl. It’s pretty cool watching them. I don’t remember, is ST going to have a spot during the superbowl on Sunday. The glasses are in a superbowl display for Sobe water at your local grocery store.
Hmm, I wouldn’t have expected a tie-in with Esurance. The more the merrier though!
That was great.
Thanks Anthony.
Anthony that was Great. Thank you. Oh and I won’t ask you for your Agoniser Today.
#9- Exactly my thoughts! Looks very effective!
Wish they had a Quicktime HD download as the Flash stream is juddery as hell on my 1mb broadband.
in hindsight it was a good decision to move ST to next summer as how would they have had time to market and promote this new trek effectivley like they are now doing?? everything wouldve had to have been fast tracked out – posters, trailers, toys, chatshows etc etc
if it had come xmas 08 maybe the movie going public wouldnt have been so aware and just treated it as just ‘another’ star trek film…when it isnt.
not to mention the rush to fine tune FX, sound on the actual film etc…
plus releasing it in the summer in the crowded may shows confidence
Nice job editing the trailer with the interviews. But where oh where was Leonard Nimoy?
I like these clips; they’rrrre excitin’!
#31: “BTW, the actors are not actually on the “bridge” in those interview shots – those are in front of green screens with blurred out set photos.’
They’re *animated* set photos, then.
42 – Also, here in Vermont, it’s freezing to go out to movies at Christmas. It’ll be nice to see it in an air-conditioned theater come spring — that’s if spring ever comes. Brrrrr…..
Alright, Trekkers.
Cancel your Geico and State Farm. Time to go Esurance!
Sorry, I’m stickin’ with the lizard.
Okay, seriously. Was that the music from the movie? That was incredible music whatever it was. It’s like John Williams and James Horner all mixed up or something.
If that wasn’t from the movie, what was it from then? Anyone know?
#23 and 27:
EXACTLY. Can’t anyone get the aspect ratio right? I see stretched or squeezed video clips all the time on CNN and many other major sites, as well as on YouTube. WTF? Even the screen captures are still stretched.
Erin the Esurance mascot also has a myspace page that been Trekked out.
http://www.myspace.com/erin_esurance
The bridge looks MUCH, MUCH better like that without all those bright yellow lights.
Here, it looks like a nice cosy welcoming place for the crew to hang out. (And it looks cool too.) In the movie clips, with all the yellow lights on, it looks like an uncomfortable workplace. Like an office, or an old hospital, or somewhere you wouldn’t want to spend your days.
Awesome music. Was it from the movie? I hope so, cause it was good stuff.
I’m getting somewhat curious about the music in the video.
I’ll give it a listen on my headphones when I get home. See if I can recognize any of it.
here’s the toy in action
http://img.photobucket.com/albums/v323/vf-1207/Ent_in_action-1.jpg
I agree the bridge looks better in these shots.
Where is the Delta Vega reference?
I’m a big soundtrack fan, and can’t place that music either….but it sure sounded mighty fine!
It may just be our first hint of the ACTUAL soundtrack. Interesting….
I’ve seen the latest trailer so often now, that I’ve started to associate the distinctive sourced music so closely with it, that I will probably miss it not being in the Movie! It reminds me of how the same thing happened with the excellent ‘re-orchestration’ of the ‘Requiem for a Dream’ cue for the ‘LOTR:The Two Towers’ trailer. I STILL expect to hear it somewhere in that!
However, judging by THIS snippet, there’s going to be plenty of distinctive music to make up for it….
Wow, it’s so exciting to see a Trek movie getting this much attention.
It definitely sounds like Michael Giacchino’s style of music, so maybe it is from the soundtrack.
…Anthony, would you guys *PLEASE* adjust the aspect ratio of these screen caps before you post them? Posting at a 24:9 ratio makes everyone look too damn squashed!
55 Erin’s Delta Vega adventure, methinks?
But, Delta Vega’s not cracked up to what it used to be!
Future Erin adventures, perhaps?
“Let That Be Your Last Deductible”?
“The Lights of Oncoming Zetar”?
“The Comprehensive Maneuver”?
The bridge looks MUCH MUCH better lit the way it is in these screencaps!
Damn it all, I am Canadian, there are many, many contests that are usually open to us here as well as in the US, why the hell have none of them been open to us?!
#54
That’s awesome! It looks like it’s about to have a warp core breach. Hopefully.
(Sorry, I couldn’t help myself. And of course I hope the crew is safe. But maybe it would lead to a complete redesign. Hint, hint.)
((At least I’m trying to be creative about it.))
(((I promise to stop. Well, soon.)))
Oh yeah, neat website and cool music.
Don’t worry about it, Render. I’ve been a proud U.S. citizen for over 40 years, have entered contest after contest after contest, and I’ve never won so much as a kick in the pants. Take it from me: U.S. citizenship doesn’t guarantee winning a wooden nickel. I hope that brightens your day. :-)
I love every Canadian I’ve ever met, BTW. Great people.
Scott B. out.
#64-Scott B.
“I love every Canadian I’ve ever met, BTW.”
Pending paternity confirmation, of course. And you haven’t met Harry yet, have you?
64 – America is the land of Opportunity, NOT Guarantees ;-)
I hope they weren’t carrying the Comp & Collision on the Kelvin. (Or maybe that should be Uninsured Alien…?)
someone asked how zach can wear those glasses…reminds me when nimoy would do the same to cover his half shaved eyebrows too…
61. The Invader (In Color!) – January 26, 2009
“The bridge looks MUCH MUCH better lit the way it is in these screencaps!”
It does, but I’m almost certain we’re seeing the bridge between takes “powered down.” Notice in the one shot of active filming (JJ looking into the camera) all lights are on and blazing. Still, multiple lighting schemes during the movie is a possibility.
Well looking at it again, the “:JJ and the camera” pic has the makeup lights on, but on the whole thing does seem much dimmer…curious.
There is NO DOUBT, on opening day for the first time I am seeing this in IMAX!!!
This small clip of interviews just gets me more excited as did that article a few days back of the person who saw 25 minutes of the new movie. The scope, size, and visuals of the movie sound mindblowing! What gets me excited is the budget of 150 million for this movie beats any of the NEW star wars movies which ALL had budgets of 113 million. The Star Wars movies were all over 2 hours long, so think, Star Trek has 37 million more to play with and is not as long as the Star Wars films so about 1.5 hours with a 150 budget. I think all our eyes are going to explode.
….I wish this movie was 2 hours long, maybe with the next movie is this is successful. Yes JJ I do have time to sit through a 2 hour movie….if its worth it.
8. SirMartman I agree with you.
Hell…we Canadians are right next door and can’t enter contest. blah blah blah “subject only to residence of the 50 states.”
64. Scott B. here. – January 26, 2009
“I love every Canadian I’ve ever met, BTW.”
lol and we love you.
We Canadians gave the world poutine and IMAX!
…or (to complete the thought I wasn’t able to complete in one post) it could also be an underexposed photo or lights being directed elsewhere away from JJ for filming.
I’m done with this fragmented comment.
I think.
71. Chadwick
The movie is two hours. Its just not two hours and forty-five minutes.
#69 — You’re right…it’s definitely powered down in those screencaps. Somewhere in between what’s in those caps and the bright shots would have been ideal.
#63
Thanks… i made it look like something is in pursuit of the E. I don’t even know where the turret is supposed to be. It was inspired by a scene in Nemesis where the E is attacked while in warp and the E dropping out of Warp. Great scene.
There’s a part of me that’s really excited about this new movie, new vision.
There’s also another part of me that wants to see the characters the way i always knew them, with the actors giving their own light impression of the original characters. Especially of Kirk. I want to see a little kirkism on the part of Pine. It wouldn’t hurt for Checkov to change that horrible hair.
Hats off to esurance for putting together a nice campaign. I’m happy with GEICO, but it is nice to see a promotional partner making an effort. Funny videos by their employees too!
Nothing new to see here folks, please move along.
@15, 48 and others..
Isn’t that music just Secret Weapons over Normandy? Either way there’s to much synth faking strings in there to be Star Trek…
Ok. Where’s a real life trekkie Elen? That’s what I’m talkin’ bout!
I wonder what percentage of the budget was dedicated to promoting the film?
It’s definitely received a lot earlier promotion than any Trek in my lifetime!
Make sure you block the cookie for atdmt.com – they are tracking you.
You have been warned. My tin hat is secure.
#78 Annoying Doorchime
‘Secret Weapons over Normandy’ eh? Yup, could be, as I’m not too up on all his videogame scores.
He’s done a few different ones for games over the years, but I couldn’t find the particular cue heard here, on YouTube….but there’s quite a few extracts there, and only tried a few. You could be right though.
The bridge looks slick. Can’t wait to see it in the movie.
Zachary is catching the Sarah Palin wave by expressing himself with those cool glasses!
If only the bridge was lit like that in the movie… too bad, it actually looks pretty cool there….
67 wrote: “I hope they weren’t carrying the Comp & Collision on the Kelvin.”
I hope they weren’t carrying the Comp & Collision on Kirk’s Corvette.
To answer to # 4:
Because they’re pimpin.
Yes, I think that the score just might be Giachinno’s It definitely has the sound of his type of composing. It definitely sounds like Secret Weapons Over Normandy, but a little more “Brighter” in scope. If this is a sampling of his new score, then he has another masterpiece on his hands…
88 – It sounded like something he’d do. I’d love to hear more of the score, to find out what he’s doing beying a couple of action cues.
#71 – Chadwick
“We Canadians gave the world poutine and IMAX!”
You forgot television, basketball, insulin, washing machines, the (heart) pacemaker, the Blackberry, Bloody Caesars, chocolate bars, to name a few… We rock! :D
The Esurance ST section looks cool even though we Canucks can’t enter their contest… ;-) Will check it out when I get home.
@54
http://i19.photobucket.com/albums/b158/pelcj/iss.jpg
I made a Mirror-Universe E from the new movie.
Really tried to go for the opposite. Let me know what you think
#90 Scifigirl
I believe it was us actually us Scots who gave the world the first working television….among a host of other useful things….
http://en.wikipedia.org/wiki/John_Logie_Baird
I love Canadians, but we rock too! ;)
#91
Cool! you really do mean opposite (of the color wheel). I just realized that there could be Mirror versions of this crew
#84
I think I remember a woman Sarah Palin. I think she ran for vice-president way back but she just disappeared all of a sudden. hmmm… weird
That picture of JJ from the back is probably Quinto on the Vulcan set. They come out of a tunnel like that in the trailer.
If that doesnt get you pumped nothing will…..
Would have liked to have seen comments from Bob O. You could tell though he was obviously emoting an agreeable body language there while Mr. Kurtzman spoke.
So when do we get to ask JJ why he decided to screw up Star Trek with this movie?
The E surance site stinks there is nothing there but the same old stuff we have been seeing for months. If I want to see that really cool promo for the new Star Trek all I have to do is look at my I phone its on there. I am not a big fan of esurance on their advertising, special agent Erin E surance stinks worse that and aldebaran shell mouth.
[...] mean, I knew about the Esurance partnership, but it did stop me in my tracks for a few seconds. It’s one of those milestones, like the [...]