Star Trek Super Bowl Commercial (Officially) Online + TrekMovie Shot-by-shot Analysis February 1, 2009by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek (2009 film) , trackback
The new Star Trek commercial aired during the 2nd half of the Super Bowl, and now it is available at the official movie site. You can see the official version below. Plus, just like we did for the theatrical trailer, we have a full set of screenshots including a shot by shot analysis of the commercial, explaining what you are seeing. All that and more below.
Watch it online:
The trailer is now available at the official site for the Star Trek movie, and embedded below.
Get to know the Star Trek Super Bowl commercial [SPOILERS]
Below are all the shots from the new Super Bowl commercial. They are presented in the same order as the commercial (which is not the same order as they are in the film). The following scene description captions are based previous reports, analysis and other TM sources. Much of the new footage from the trailer comes from two of the four scenes shown during the Fall press tour: The Iowa Bar/ride to Riverside & The Romulan Attack On Vulcan (see TrekMovie analysis of those scenes for more details).
Click images to enlarge
And in case you missed it, check out our shot-by-shot analysis of the theatrical trailer.
Thoughts on the Super Bowl commercial – The Future Begins
The best thing about this new Star Trek commercial is that 100 million people were just exposed to an action-packed trailer for a new Star Trek movie. Paramount are literally putting their money where their mouths are with regards to making Star Trek big again in the mainstream. The Trek commercial joined a number of other ‘tent pole’ films, such as GI Joe, Transformers Revenge of the Fallen, Angels and Demons, and others. Like Trek, all the commercials were very action-oriented, which works for the Super Bowl audience and viewing experience.
But mixed in with the frenetic pace of new shots from the movie you do get a hint of what this movie is about, it is an origin story about the original crew of the USS Enterprise coming together. We see Kirk in both his rebelious bar-fighting "why are you talking to me man" phase, as well as years later confidently issuing commands from the captain’s chair of the USS Enterprise. Some Trek fans may not recognize the younger pre-Academy Kirk, but that is the point. Pine addressed this head on in a recent interview, saying:
There’s a scene where my character is in a bar and he’s definitely inebriated and under the influence of his own arrogance. It’s him becoming the Kirk everyone knows. In my book that makes the journey a little more interesting. If he’s a clear-cut leader from the beginning, you don’t have anywhere to go.
As noted in my analysis of the press preview, many things about this film are new and different, and if you solely view this new film from the perspective of ‘what is different’ you are going to have a hard time enjoying the movie. Some fans seem to be blown away, but there are those who mull over the details and are wondering why this or that is different than it was decades ago. This is a modern film, with a blockbuster sensibility. You see this in terms of the directing, dialog, and the CGI budget. JJ Abrams has often asked fans to view his film with an open mind and this commercial makes the reasons for that clear. I recommended that you give that open mind thing a try, you might actually enjoy it.