ST09 Tidbits (T-16): Star Trek Cereal + Scoring Pics + More Biz Buzz + More Interviews & pics | TrekMovie.com
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ST09 Tidbits (T-16): Star Trek Cereal + Scoring Pics + More Biz Buzz + More Interviews & pics April 21, 2009

by Anthony Pascale , Filed under: Great Links, Star Trek (2009 film) , trackback

It has been only four days since our last tidbits and even with all the other news about Star Trek, there still are a few things that fell between the cracks, until now. Today we have photos for the Star Trek scoring session, new updates on the business and marketing buzz around Star Trek, lots of interviews, clips and pictures…oh and ‘Star Trek The Cereal.’ 

 

Reminder: Tickets available online (including IMAX)
You can now by advanced tickets (including early shows) for Star Trek at Fandango. You can also get tickets for IMAX at Fandango.

Star Trek – The Cereal
The final piece of the Kellogg’s Star Trek promotion has landed, there is now a limited-edition Star Trek cereal showing up at your local grocer. It is a sweetened oat ceral with marshmallows shaped like the Starfleet logo (in various Star Trek colors). The back also has a Star Trek puzzle. Here are some pics found on Flickr.


ST Cereal

Giacchino Scoring Session Photos + CD Signing
The fine folks at Varèse Sarabande, the label releasing the Star Trek Soundtrack have sent over info on a cool event they are doing in Los Angeles next month:

 Date: 4/18/2009 Varèse Sarabande Records and Best Buy present a special in-store appearance and autograph event by Michael Giacchino, celebrating the release of his new score for STAR TREK! Be the film to hear and own the new soundtrack, on its release day, May 5, 2009!

Visit us on May 5 at 7:00 pm.
Best Buy
West Hollywood CA (Store 393)

1015 N. La Brea Ave

West Hollywood, CA 90038

Hope to see you there!

And remember last year when ScoringSession.com put up some kind of strange ‘courtroom sketches’ for Star Trek? Well now they have put up the real thing with a full gallery of images of Michael Giacchino and his orchestra recording the music for Star Trek, check it out.


Giacchino and team

UPDATE: Star Trek Music Podcast – discusses new score
Film Score Monthly has a great podcast covering the history of Star Trek scores, including a discussion of the new Star Trek score from Michael Giacchino. The discussion features our friend Jeff Bond (writer of "The Music of Star Trek").

 

More Star Trek biz buzz
Last week we pointed to an article at AdAge which said that Star Trek was facing stiff competition from the FOX Wolverine movie opening the week before. Now there are a couple more articles talking Trek performance, but with a more positive spin. Firstly Variety overviews the Trek marketing plan and notes that Wolverine is tracking somewhat better amongst the under-25 crowd, but also notes that Paramount has an aggressive marketing plan in the last couple of weeks targeting this group, with an emphasis on utilizing the power of the Viacom MTV networks.  The article ends on a positive note:

Ultimately, rival studios say if the movie is good, Paramount will likely succeed in introducing a new and perhaps globe-spanning generation to the classic franchise. The pic has been screened for exhibs, who expect the movie to be a strong earner.

Also weighing in is Gregory Ellwood of HitFix, who says that his industry experience and contacts lead him to believe that Trekkies ’shouldn’t worry. He overviews the marketing plan and Trek history and concludes:

So, distraught “Trek” fans, don’t freak out about coming in behind to “Wolverine,” “Angels & Demons” or “Terminator: Salvation.” Instead, take the long view and enjoy J.J. Abrams’ ride. Better yet, why not take bets on who will be the “Trek” breakout star before the crew of the starship Enterprise returns for a second go around? Chris Pine’s ascension aside, is it Anton Yelchin, Zoe Saldana, John Cho or Zachary Quinto? Now, that’s something really worth debating.

Anthony’s 2 cents –
I do believe that the box office rivalry thing can be overstated. It is quite possible that every single film that opens in May will be successful. According to my own sources at Paramount, they are very positive about this film and feel even more optimistic about the sequel, which has already had a script commissioned. Remember that before the Dark Knight cashed in with over $1Billion in 2008, the Bat franchise had to get restarted in in 2005 with Batman Begins, which had a global return of $372 Million. And for Star Trek to be deemed a success it doesn’t need to make as much.And Star Trek has a lot of advantages, including IMAX, more promo partners, and the Viacom networks. 

Paramount is trying to resurrect what used to be a very valuable part of their portfolio, at a time when they need steady earning franchises. It my view JJ Abrams has delivered just the right kind of film for that. The big challenges are appealing to those teenagers and appealing to non-English markets (except for Germany where Trek has been strong). But Paramount is looking at this with a long-term view. It is not a done deal, but I am really not all that worried. 

 

More interviews OZ, UK, and beyond
Even with all our coverage from Star Trek world tour, there is still more. First up we have another junket clip from the UK with Zach Quinto and Chris Pine. [capped by SalvorHardin...thanks]

Also from the London event, here is some blue carpet coverage from Irish TV3


CLICK TO SEE at TV3 [CLICK HERE FOR PART 2]

…and here is more bromance from Quinto and Pine in another interview from Sydney Australia, from Ponder Pop.

And there are even more interviews:

More photos from London and Berlin
For new pics, there are tons of photos from Berlin from the Paramount StarTrek.DE site, which includes a lot of stuff where the regular press didn’t have access, including shots inside the theater.


StarTrek.DE has some great shots from Berlin

And there are more photo galleries from the London premiere at:


Pegg is very fan friendly (Mirror)

 

Star Trek Bullets
And if that wasn’t enough, here is some more

Thanks to everyone who sent in tips, to many to name, but we love you all!

Comments»

1. Sybok's Secret Brother - April 21, 2009

Star Trek + Lucky Charms = Dream Come True!!!

2. Starfleet06 - April 21, 2009

Boy, that Vulcan salute sure is getting a lot of screen time isn’t it? Hope it catches on in the mainstream.

Aww nice.

3. SaphronGirl - April 21, 2009

I don’t know which Quinto quote I like best:

“He smells… of power.”

“Ohh my god. I *literally* cannot believe you just did that. I hate you so much right now.”

I also liked the cuddling.

4. Admiral_BlackCat - April 21, 2009

Star Trek cereal ROFL!!

5. Sybok's Secret Brother - April 21, 2009

Now if they can just figure out a way to have the marshmallows make photon torpedo noises when you bite them….

6. BonesCLCW - April 21, 2009

Why couldn’t I have had this when I was 12!

7. The Governator - April 21, 2009

nice tidbits

p.s. Trek will blow Wolverine out of the water!!!!!!!

(actually, I honestly think Wolverine may get a little more, but it will be pretty close)

8. MORN SPEAKS - April 21, 2009

I just met Leonard Nimoy at a convention in Orlando, and seeing him talk about the film has gotten me even MORE excited about this movie!!! This is the longest 2 weeks EVER!!!!

9. SPB - April 21, 2009

Great, great, great interview with Pine and Quinto!

I actually like the fact that they seem kind of tired and worn-out from some of the globetrotting. Comes across as a nice, laid-back interview with no forced airs, like they’re able to let their guard down just a little bit.

Plus they’re both hysterical together!

10. Ryan H - April 21, 2009

ST is flying under the radar, IMO, even with all the marketing. It’s going to surprise many people.

11. SPB - April 21, 2009

ZOE SALDANA. In that red dress.

For Christmas.

PLEASE, Santa!!!

12. The Governator - April 21, 2009

You know what my favorite part of the article was?

T-16 days

13. Kyle Cawley - April 21, 2009

SEQUEL = AWESOME

14. Valar1 - April 21, 2009

Thank god it seems like these guys are getting along, I hope they stick together for a ton more of Trek!

15. SPB - April 21, 2009

POOR CHRIS PINE:

Every time someone asks Quinto about Nimoy, Pine gets that wistful, faraway look in his eyes, as if to say, “Shatner! Why did you forsake me so?”

16. The Governator - April 21, 2009

Saw Fringe an hour ago. There was a nice little (or should I say huge) tidbit in there if you are a Trek fan. And its impossible to miss. I suggest you listen carefully. Good episode too. A little far fetched, but its nothing my imagination can’t handle.

17. Smitty™ - April 21, 2009

Star Trek cereal I am so getting at least 5 boxes!

My diabetes be damned!

Giacchino and company stop taunting me with those tees!

Ya killing me!!

-cs™

18. mike - April 21, 2009

OOOOOOOOOOOOOO STAR TREK CEREAL I FEEL I LIKE A 5 YEAR OLD LOL

19. pock speared - April 21, 2009

don’t let’s forget that “lost in space” was the film that finally overtook “titanic” at the box office.

which means nothing. which is my point.

i think j.j. & co. made the film just for me.

(although, without stanky’s $10, the film might fail…)

20. Telly1138 - April 21, 2009

Anyone else notice that Zachary Quinto dresses like a seventy year old man ready to go kick ass at canasta? Oh well. He can wear Reynolds wrap and burlap as long as he’s as good as Spock as the trailers make him out to be.

21. MistySteele - April 21, 2009

Rofl the sneeze.

22. Imrahil - April 21, 2009

May 5th, huh? Cool, can’t wait to download it.

23. John Sullivan - April 21, 2009

Like I’ve said before, look how on the views of the ship they minimize by the presentation the difference between the Star Trek we know and the vastly inferior ship in this movie. I hope that like in the Lost in Space movie something snaps on the hull and the real ship is revealed.

24. Aussie Adam - April 21, 2009

Crikey! It seems Kellogg’s Australia aren’t doing this promo for Star Trek.

If anyone out there is prepared to send me a box of serial, I will gladly reimburse you for your trouble plus a small service fee :)

25. Charles Trotter - April 21, 2009

I a bit peeved… there are still no times available on May 7th for my local AMC multiplex, and that’s where I want to see the movie at. It’s got this whole space theme going in the lobby, plus the theaters are so much better than the ones at Regal. Better service, too. Ticket and food prices are 50 cents more, but… whatever. :-P

I’m glad they finally posted the scoring pics. I was wondering about those. As for predicting Trek’s box office success, there’s really no point in it… but, hey, I’ll try anyway:

The movie has a wide margin of possible opening weekend grosses, but I don’t think it will open with less than $50 million. I also don’t think it will break more than $85 million on opening weekend. A *safe* bet would probably be in the $65 million range. Personally, though, I think it’ll open with around $75 million. Hey, if “Fast and Furious” can open with $70 million, then “Star Trek” should be able to get more!

Ok, I’m done for now. :-P

26. Captain Cameron goes Berserk!! - April 21, 2009

they couldn’t call ‘em “Spock’-ohs?”

27. DGill - April 21, 2009

Ahh, what better way to cap off a week of midterms than going out to see “Star Trek” on opening night. That is the one thing that’s going to get me through midterms in a couple of weeks!

28. S. John Ross - April 21, 2009

Personal prediction for opening weekend remains somewhere in the $30M to $55M range. If it breaks $60M, God will call Oral Roberts home. I suppose someone should let him know.

But like I said the last time this came up: opening weekend box office has little to do with the movie and everything to do with the buzz. Fooey on buzz. I hope the movie is good enough to earn b’jillions and k’zillions … over the long haul, like a great movie shouldm, with repeat viewings and bring-your-friends and bring-em-back-again. Buzz is for sugar rushes (like the one I’ll get when I down a box of Star Trek cereal). We need a Star Trek movie with endurance.

Here’s (still) hoping.

29. GaryS - April 21, 2009

ATrek tidbit of my own.
I just finished watchiing Fringe.
In the closing moment,
we heard Leonard Nimoy as the voice of William Bell.
A little tease before his appearance in the season finale.

30. Jeffrey S. Nelson - April 21, 2009

Star Trek would really be big in Germany if it had David Hasselhoff.

31. mr. mugato - April 21, 2009

Wow. Cool. More sugar for the kids. When are the trek condoms coming out?

32. Rastaman - April 21, 2009

Two things:

1) Simon Pegg’s kilt rocks!!! And so does he.

2.) Star Trek cereal – the ultimate collectible. What fan can resist the tasty marshmallows? … only the true die-hard collector can keep those in the box.

33. Rainbucket - April 21, 2009

Everyone should check out the new Enterprise model #4, by Robert Rodriguez. He did up the primary hull as an Aztec calendar. It’s really quite beautiful. And, I suppose, a clever play on the ubiquitous “aztec pattern” for sci fi ship hulls.

Sorry #23, I’m not on your sneer train. The new design has won me over. The way it evokes both the TOS and movie models with a sense of mass and elegance is inspired. I’m glad they took chances with it.

34. deanH - April 21, 2009

Great interviews with Q and P. Those two are very smart and capable actors I have to say! True charisma and star power.

35. giggidy - April 21, 2009

Man im irish and i wanted spock to bash in that chicks head in with her mug.

36. Cobalt 1365 - April 21, 2009

Seeing Star Trek thursday night, Midterm friday morning… thank goodness for Mountain Dew

37. JML9999 - April 22, 2009

#1 Lucky Charms-I thought Spock didn’t believe in little green men http://en.wikipedia.org/wiki/Tomorrow_Is_Yesterday

#2 It’s a Jewish thing http://en.wikipedia.org/wiki/Vulcan_salute

38. JML9999 - April 22, 2009

#30 It would be a really big hit in france if it had Jerry Lewis

39. Kirk, James T. - April 22, 2009

I’ve not really seen anything related to Wolverine over in the UK but Star Trek has had a lot more press coverage. so even if Wolvo does do better domestically – i think globally Star Trek will be the one that comes out on top.

40. thomoz - April 22, 2009

Some of those models are crazy, like the snake/dragon bursting out of the saucer. The yellow one w/ the trekked-out Bettie Page was pretty cool too.

41. DIGINON - April 22, 2009

@ 39: In Germany it seems to be the other way around. I’ve seen quite a few TV spots for Wolverine but nothing for Star Trek.
When I went to see Watchmen at the cinema they only showed the 2008 teaser that ran with Cloverfield! From some reactions I overheard I wasn’t the only one in the room who went “WTF”.

Maybe, it’s still too far off. Plus there have been quite a few movies in recent months that didn’t seem to get a lot of promotion before their release here (or I just didn’t see it)

42. Kirk, James T. - April 22, 2009

41, I think maybe they market these films more where they are going to have a tougher time being successful. Trek has always been huge in Germany.

Also it’s interesting to point out that X-Men opens in the UK 2 weeks before Star Trek and i’ve been looking at Box Office Mojo and found out that in most countries Wolverine opens either on the 29th or the 30th April.

Also also, in a recent poll over at BOM to ascertain what film people are most anticipating, Star Trek beat both Wolverine and Terminator, as well as Angels and Demons with Harry Potter and Transformers flying high.

http://www.boxofficemojo.com/polls/?page=viewpoll&id=949&p=.htm

As you can see all three of the May films are pretty close together:

Star Trek leads with 6.7% of the vote, Terminator with 6.3% of the vote and lagging behind with 6.0% is X-Men Origins: Wolverine. All pretty close to call i would suggest but it shows that Star Trek is the one pulling away from both X-Men and Terminator, lets hope that this plays true come opening weekend for Star Trek.

As far as I’m concerned, Trek looks the best, I’m not saying that as a fan, it just does. It looks different. I doubt it will be the greatest summer film of 2009 – Transformers and Harry Potter will certainly snap 1st and 2nd up for sure but i think Star Trek has a good chance of finishing 3rd in the best films of 2009 perhaps 4th behind Avatar over all.

I just don’t see what is so special or cool about Wolverine and Terminator – fine i guess if your a fan or a teenager going through puberty but lets face it, who has the most money? the hormonal teens or the adults. I think Trek should do well – people need a fun movie this year to take them away from a depressing economic reality.

43. ProperTrekkieUK - April 22, 2009

@ 39 – Really? In three of my local cinemas there are Wolverine posters everywhere but I have only found one Star Trek one, in only one of the cinemas! The Vue in Portsmouth did have some outside for a while but they have gone now!

Also, as I go to the cinema alot (movie press you know :P) I see alot of trailers, and I have to say I have seen the Wolverine one so many times I just want to stick my eyes out as I know the film is going to suck monkies, but I have only seen one Star Trek trailer on the big screen, and that was the first teaser many moons ago, and I saw the second trailer on the small screens in the lobby! So in my opinion Star Trek isn’t getting enough coverage here in the UK!

The only thing I take from it all is that I get to see a press screening of Wolverine on Tuesday (like ages before it comes out), but I don’t for Star Trek…thus Star Trek will get my £5.50 (probably about 4 times as well…going to see it as much as I can, support your Trek), whereas Wolverine will get nothing from me! HAHAHAHA!

Anthony, and everyone if you go on the BBC Radio 1 Movies blog there is a thing with Simon Pegg about Star Trek, and a review further down the page of the film by James King, which is really cracking! http://www.bbc.co.uk/blogs/radio1movies/

44. Gnashpred - April 22, 2009

Got my box o’ Cereal at the Kroger’s $2.50!!!!!!!!!!!

45. dfinn - April 22, 2009

Actually, I really enjoyed the bits of today’s article that relate to the scoring sessions, that being a personal interest of mine.

Thanks!

46. Kirk, James T. - April 22, 2009

43, hmm, seems like its really pot luck – Wolverine isn’t getting a dime off me either, I’d rather watch Hannah Montana: The Movie than that dreary constipated man who think’s he’s a cat! lol

btw has anyone seen any reviews for Wolverine? and did it ever get a premiere in London or anywhere for that matter?

47. Niall Johnson - April 22, 2009

Well TV3 is no less cringeworthy then usual.

48. jas_montreal - April 22, 2009

” So, distraught “Trek” fans, don’t freak out about coming in behind to “Wolverine,” “Angels & Demons” or “Terminator: Salvation.” ”

What ? Behind Angels of Demons ? Are you nuts ? The movie will be equally as successful as the other ”big” May movies. Although i think it would have been wiser for paramount to open it during June. All 3 big movies will make more then 400+ million worldwide. No doubt about it.

49. Some Dude on the Internet - April 22, 2009

Star Trek Cereal. My life is complete.

50. Crusade2267 - April 22, 2009

My wife says we can stock up on a life-time supply of Star Trek Cereal. It’ll be a great way to boldly start the day!

51. Adam Shepherdson - April 22, 2009

Yet another thing we canadians can’t enjoy. Thanks Kellogs.. your customer service levels are incredible…
Here is the email response from Kelloggs Canada,
Dear Mr. Shepherdson,

Thank you for contacting us on-line, we appreciate your interest in our company.

Unfortunately, we at KELLOGG CANADA are not running this particular promotion. It is taking place in the United States and is available to U.S. consumers only. Promotions offered by KELLOGG companies around the world are independent of each other and only available within their respective countries.

We hope this information is helpful to you, and apologize for any disappointment this may cause.

Once again, thank you for taking the time to email us.

Sincerely,

52. Chris M - April 22, 2009

It’s great to see how well Chris Pine and Zachary Quinto get on so well!

53. Mel - April 22, 2009

I am really disappointed that there are no promotional partners of Star Trek in Germany. At least I haven’t seen any promotion by a firm. On Kellogg’s packages is for example advertising for the Star WARS Animated series, which practically no one is watching in Germany.

In Kinder Surprise Eggs there is also nothing, which would have been also a great promotional partner. Lord of the Rings and Star Wars did have figures of the films in them!

I think McDonald and Burger King also don’t make advertising for Star Trek. On McDonald’s German internet site there is nothing about any other firm, and Burger King make advertising for Dragonball. Hopefully that will change, but I don’t believe it.

Has Star Trek ANY promotional partners in Germany or have I just overlooked all?

54. Ryan - April 22, 2009

Here’s my opinion:

People right now are only “aware” of ST coming out even with all the advertising. There have not been many people here in the states who have seen it, so word of mouth is very minimal right now. When the movie comes out, the excitement will explode.

55. Gary Seven - April 22, 2009

In very early interviews with Zach Quinto at the time of his casting, he stated he was a big fan of TOS which is why he “lobbied” so hard for the Spock role. Now in this first interview here, he and Pine are asked if they were fans of Trek and they both said “no”.
Hmmmm, why the change in answers from Mr. Quinto? Was he trying to please the fan base at the start but no longer feels the need? Bothersome.

56. Michael - April 22, 2009

Again….Seattle hasn’t even gotten the over- a- month older food promo/pkgs for ANY Kellogg’s cereal, Pop Tarts, Eggo’s OR Keebler cookies… let alone any NEW Star Trek specific cereal w/ marshmallows!!!!!!
And NO IMAX showings yet in my town..have a fan alert set w/ Fandango for it! I have my tickets already for ST on the 7th and Wolverine on the 1st!
Stores can’t even MOVE the older food product out w/ Indiana Jones and Hannah Montana promos still lingering on the shelves! Yeeeechhhhh!

57. Stef* - April 22, 2009

#51

That’s the same answer I got in Germany, when I mailed them about these Kellogs things and promotion *sigh*

So, I activated my U.S. friends to get me these Shirts and send them to me …….. *dang* …… and I won’t buy Kellogs ever again, until they decide otherwise. *grumble*

58. J W Wright - April 22, 2009

simon pegg is the best.

nothing makes a fanboy tubby and lethargic like plenty of sugar laden, simple carbohydrates.

heres to the next generation of porky social outcasts…

how about promoting something healthy?

59. Tom - April 22, 2009

#15

i know. That is so sad. Hopefully that will be rectified in the sequel..I think

60. Closettrekker - April 22, 2009

#58—”how about promoting something healthy?”

That’s no fun!

61. Adam Shepherdson - April 22, 2009

so.. is there anybody who lives in the states who would be nice enough to grab the promo items (shirts, USB, and badges)? I will pay!!!

62. Julio - April 22, 2009

#58

How about “Spock-ables”, the all-vegetarian quick lunch for kids?

63. buddykarl - April 22, 2009

two days over a fortnight….come on, hurry up and get here….I know a guy who asked me if I wanted to see any screening he would take me, except Star Trek because he already promised his extra ticket to someone else…GAH!!! you’re killing me! killing me softly!

64. Scott - April 22, 2009

Starfleet delta shield marshmallows, hooray!

65. ucdom - April 22, 2009

They should do some stuff for adults too, like maybe starfleet logo-shaped nachos and ‘vulcan’ dipping sauce (hotter than the plains of Gol)

Or maybe also for kids, those cheese strings that come out looking like the Narada?
Nacelle-shaped breadstick dippers and philly cheese.
Vulcan alphabetti spaghetti?
Served in a ‘deflector’ dish….

time to go…

66. marvin - April 22, 2009

VARIETY:

Blasting onto the screen at warp speed and remaining there for two hours, the new and improved “Star Trek” will transport fans to sci-fi nirvana. Faithful enough to the spirit and key particulars of Gene Roddenberry’s original conception to keep its torchbearers happy but, more crucially, exciting on its own terms in a way that makes familiarity with the franchise irrelevant, J.J. Abrams’ smart and breathless space adventure feels like a summer blockbuster that just couldn’t stay in the box another month. Paramount won’t need any economic stimulus package with all the money it’ll rake in with this one globally, and a follow-up won’t arrive soon enough.

http://www.variety.com/review/VE1117940096.html?categoryid=31&cs=1

67. ShatPine - April 22, 2009

K.R.G.R….KROGER RADIO!………………#44

68. marvin - April 22, 2009

Screen Daily

JJ Abrams injects a gigantic dose of energy into this long-running franchise to bring it roaring back to life with an immensely satisfying Star Trek prequel. Going boldly where many have been before, the talented film and TV-maker hardly puts a foot wrong in his quest for renewal, creating a new mythology complete with pin-up stars, invigorating humour and juicy on-board melodrama. Destined to be the summer’s first and one of its biggest global hits, Star Trek essentially paves the way for a brand new series of films and will keep Paramount in summer tentpoles for years to come.

http://www.screendaily.com/ScreenDailyArticle.aspx?intStoryID=44132

69. garen - April 22, 2009

the irish tv interviewer called Quinto Dr. Spock. He quickly corrected her. And when she interviewed Bana…she said that it was his first sci fi movie. What does she think HULK was all about?!

they apparently dont do much research at Expose TV.

70. EFFeX - April 22, 2009

How can people say that no one is aware of Star Trek coming out? I watch a lot of TV and it seems every other commercial is an ad for Star Trek. Not to mention my local theater has a gigantic Trek poster in the main lobby.

Not to mention the teens and younger are really getting hyped up about this movie. I speak to a lot of younger people and you’d be surprised how many are calling this the movie they are looking most forward to.

71. Kirk's Toupée - April 22, 2009

Would be cool if they gave away a little plastic snap-together Enterprise with the Kellogg’s……:-)

72. section9 - April 22, 2009

Wow. I read the whole Variety Review.

Most people have no idea just how important a hugely positive embrace from Variety is in Hollywood. This is like kissing the Don’s ring. The industry’s top Trade Paper just gave Abrams and Paramount its blessing.

Trust me. Trek has never been in this territory before. I have a sneaking suspicion, just a hunch, that this thing will be the movie of the summer, and will surpass Wolverine. The people at Variety just told the rest of Hollywood that the train is leaving the station, and now’s the time to get on board Paramount’s express.

73. Daoud - April 22, 2009

#70 I think the Ad Men are completely missing that same phenomenon of teens and the 21-35 demo who are looking forward to the excitement of Kirk v. Spock, who couldn’t give a crap about Wolverine.

I teach college-aged kids, and have older teenage kids… I see it from them too. They’ll bring it up without me even saying a word. (Of course the Quinto-as-Spock Logic poster a la the Obama Hope poster on my wall might help ;) )

#69 They probably hire the same marketing people who do the surveys that say 79% of teens want to see Wolverine and less the 40% want to see Chris Pine as Kirk. That’s okay though… this is one situation where them being wrong is great.

Of course, the downside is that they might discourage people from seeing it… but word of mouth should be unbelievable for Trek. Plus, this is the first movie in many years I plan to see more than once in the theater.

74. krikzil - April 22, 2009

I don’t think Wolverine or Teminator is a problem since fanboys and girls will see them all no doubt. Angels & Demons, however, coming the very next weekend is a problem. It’s a sequel to a movie that made $760 million dollars. It’s a shame there isn’t 2 weeks in between because then Trek might have attracted more of the audience that will end up going to this – the date night crowd that isn’t a genre fan.

75. Matt Etter - April 22, 2009

I’ve already gort 40 people coming to see the movie with me and most of them are younger people

76. marvin - April 22, 2009

if they dont star posting these reviews on RT, somebody should join me in an email campaign :P

BLAST THEM!

oh, wrong movie :P

77. Jorg Sacul - April 22, 2009

I’ve seen the first hour of Wolverine. If the rest of the movie is that cheesy, it will be on $1 DVD Rental at McDonald’s before Trek comes out.

78. thereare4lights - April 22, 2009

#77 Dude, that movie is so unexciting the internet leak must’ve been planned to stir the hype around him

79. SaphronGirl - April 22, 2009

I think we have a critic’s darling on our hands, boys and girls. Quinto and Pine had better enjoy their few remaining weeks of relatively anonymity, because their star power is going to blast into the stratosphere.

80. Quarksbartender - April 22, 2009

The Star Trek cereal looks good but what I really wanted were some Od”O”s

81. jamesmctrek - April 22, 2009

hey anthony i dunno if you have posted this but at the end of fringe last night i think i heard lenoard nimoys voice in the video with child olivia anyone else think it was him?

82. Jason P Hunt - SciFi4Me.com - April 22, 2009

I get to see the movie tomorrow night (the 23rd) here in Kansas City, and I will be posting a full report/review on SciFi4Me – with as few spoilers as possible! Don’t want to ruin it for everyone.

One of the things that’s bugged me about the coverage is the lack of information about the music, so I’ll make sure to take copious notes about the score and include that in the report.

Maintain awesomeness, y’all. Next time you flip open your cell phone, remember: you are have been and are now all part of a cultural impact monolith.

83. Data476 - April 22, 2009

For some reason, cereal companys don’t seem to promote films or entertainment media in the UK. So I guess no Star Trek to be had here in England… !!

84. Rastaman - April 22, 2009

Thanks Jason,

Looking forward to reading it. I’ve been particularly curious about the score as well.

85. HesDeadJim - April 22, 2009

I live in Houston, Texas, and I have scoured an H.E.B., a two Kroger stores, one Randalls

The only Trek themed cereal boxes I have seen THUS FAR are Frosted Flakes and Reduced Sugar Frosted Flakes

I really wanted to do something cool and collect them as momentos, like my Original Spock figure…I actually manage a retail store, so I know that when it comes to food (even food that lasts a while like cereal), its usually rotated on the shelf…old stuff first, new stuff in the back

So most likely the other brands of cereals (Lucky Charms, etc) are sitting the back of the storeroom somewhere in plastic totes

If I’m really nice to the manager, I might get them to let me buy I few…I’d do the same for a Trek fan if they wanted it from my store (we don’t sell cereal, but I wish we did)

And I asked the manager at BK when they were getting the glasses, she said when they get them I could come in and buy one, even if they haven’t changed promotions yet!

Sweet!

86. The Governator - April 22, 2009

81. jamesmctrek

Yes, it was Nimoy’s voice

87. Kirk's Girdle - April 22, 2009

Nimoy was “the man with the glasses” that visited Nick in the mental hospital. When Walter brought out the tape, I thought we might actually see Nimoy, but his voice is unmistakable.

88. Christine - April 22, 2009

I love it. I love it all. I love the interviews. The cereal (gonna get it! xD).

IT’S AMAZING.

89. CarlG - April 22, 2009

107-piece orchestra? 40-member choir?

YES PLEASE! :D

I need this soundtrack. Like right now.

Box office rivalry sucks. I want all three movies to succeed.

90. thereare4lights - April 23, 2009

@89 There can be only one

91. SHCone - April 23, 2009

#55 – I wonder if the problem is us? Like, with Trek there’s “fan” and then there’s… well, us. I wonder if perhaps Mr. Quinto was indeed a fan of the show growing up but has encountered our particular breed and realized he wasn’t THAT into it and so has had to kind of rethink what people mean when they ask him about being a “fan”? I don’t think it means he doesn’t appreciate it or anything, I think it’s a question of levels, maybe. But that’s speculation.


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