On Monday Burger King begins their promotion for the new Star Trek movie, which includes 4 great new collectible glasses, 16 cool toys and more. TrekMovie was given an exclusive sneak peek at the promotional items and we have all the delicious details below with images and video of the toys and glasses. We also have an exclusive image from the first Burger King commercial.
Star Trek is King
Burger King has a multi-faceted campaign to promote the new Star Trek movie and TrekMovie breaks it all down in our exclusive preview.
It is a surprise, really. But arguably one of the best Star Trek collectibles based on the new feature film, and perhaps one of the more intriguing Trek items of all time, could just be the Burger King collector’s glasses that are available starting May 4th at local restaurants. It has been about 25 years since a fast food restaurant produced Star Trek glasses. The wait was worth it. Burger King has four Star Trek collectible glasses, one available for purchase each week. Each glass comes in a ultra cool box that features a ship and a checklist on the back. The glasses are Kirk/Enterprise, Uhura/Enterprise, Nero/Narada, and Spock/Original Spock with Jellfish Ship. These are probably the best restaurant glass premiums since the 1977 Star Wars glasses and certainly the best Star Trek glasses ever made. Next to each of the characters is a clear delta insignia that allows for you to see the image on the back of the glass framed and almost as if third dimensional. All around the glass are frosted etchings of the ships and the Star Trek logo. The glasses are real glass and classy, looking great as a display and certainly worth getting more than one for use and safe keeping.
Burger King tends to get the license for more adult oriented feature films, such as Superman Returns and Star Wars: Episode III Revenge of the Sith. What that often means is that there are promotional items for both younger and older fans. This is certainly true of the BK Star Trek line as these glasses are detailed and designed so nicely that they are a great everyday use item for adults. A side note is that it is nice that Uhura is being recognized and included in many of the lines, including Burger King’s collector glasses.
Each week, available with a BK Kid’s Meal, is a Star Trek toy. There are going to be four toys offered each week for four weeks (although sometimes restaurants with more costumers tend to go through their premium items faster).
8 of the 16 toys are "super deformed" versions of the characters, a very popular style that is reminiscent of the 2005 Star Wars BK toys. Kirk, Spock, McCoy, Original Spock, Uhura, Scotty, Chekov, and Sulu are included. However, the Trek toys are better because the likenesses are very good despite being stylized and each includes voice effects.
There are also 8 toys. Two of the toys are Trektech with sound or voice effects, the communicator and the tricorder. Six of the toys are vehicles, the USS Kelvin, Spock’s Ship (Jellyfish), the Warbird, the Hoover Bike, the Shuttle, and of course, the USS Enterprise. Each features either sound effects or voices from the feature film (see video below). The vehicles and the tricorder include stickers to decorate the toy and all of the toys have a booklet with a toy checklist included. Besides being very fun (our six year old Nicky, despite being sick with the flu, was begging to play with these all day!) one of the great features is that Burger King has selected very appropriate lines or sound effects from the film to include. These are the lines that the characters have always been known for and it is great that these iconic phrases are included in both the BK line and the feature film.
Each toy and figure comes in a bag, and each contains a small booklet covering the full toy line.
Here is a video showing off the sound effects for the toys
While fans could order any Kids Meal to get the toys, there is a special meal designed for Star Trek. The star and bolt meal includes futuristic shaped chicken tenders, apple fries or other side, a drink, and a Star Trek toy. Last year, Indiana Jones got a sandwich named after him, so it is neat that Star Trek is getting the same treatment.
Burger King Kids meal
The Adventures Magazine
Inside most Burger King stores near are free Star Trek Adventures Magazines that include games and puzzles to challenge fans young and older. Be sure to get your early in the promotion as these tend to be there usually during the first week.
Burger King stores will feature Star Trek window cling on (Klingon?) decorations and banners, as well as Trekified bags and other food containers to provide a total Trek experience. This is a smart promotional idea because even if people aren’t there for Star Trek, it will be difficult not to notice that there is a new Star Trek feature film in theaters.
The Website and the Commercials
Beginning Monday, Burger King’s Club BK website will feature Star Trek content and games. The toys all feature secret codes located near a delta insignia which could be utilized on the website for more online fun. Also Monday is the BK commercial featuring scenes filmed on the real USS Enterprise set.
TrekMovie was given an early preview of one of the Burger King commercials. It should be available online Sunday or Monday, but until then here is an exclusive first image featuring the Burger King Klingons.
Prepare for the invasion of the Burger Klingons
More to come
TrekMovie will have more Star Trek BK fun coming up, including giving away a full set of glasses and full set of toys.