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CBS To Promote Star Trek Sequel At Licensing Show June 1, 2011

by Anthony Pascale , Filed under: Merchandise,Star Trek Into Darkness , trackback

In two weeks the worlds licensing professionals will descend on Las Vegas to show off their brand and cut new merchandising deals. And CBS will be there to cut deal for the Star Trek sequel, currently schedule for June 29, 2012. CBS is so determined to push Star Trek that they bought the cover for the official License! Magazine. More below.


CBS to promote Star Trek sequel at upcoming licensing show

Licensing Expo 2011, the annual show for brands to sell licenses for various types of merchandise, kicks off in Las Vegas on June 14th. Today the official License! Magazine held a news conference and showed off the cover of their upcoming mag, which featured Star Trek on the cover. Here it is (via ComingSoon).

The image comes from the "sequel teaser image" that was floating around last November, which TrekMovie confirmed was based on an image from ILM. The License cover is a paid ad from CBS Consumer Products who handle licensing for all of Star Trek, including the feature films.  The 2009 Star Trek movie brought in a number of new or expanding deals for Star Trek including Mattel, Playmates, Hallmark, Burger King, Nokia, Lenovo, and more. As would be expected, CBS will be cutting new licensing deals for the Star Trek sequel at this year’s show.

This year CBS has a good sized booth at Licensing Expo 2011 (about the same size as Marvel’s) and the the official listing for CBS highlights Star Trek, with the following:

A new Star Trek adventure hits theaters in summer 2012, featuring its all-star cast and iconic characters. With a 40-year history and over 700 hours of content from six television series and twelve movies, Star Trek is an entertainment and pop culture icon across the world.

It isn’t clear if anything should be read into the "Summer 2012" note on the advertisement. As of now the official release date for the Star Trek sequel is June 29, 2012. As we have been reporting, it is possible that date will change, but that doesn’t change CBS’ plans for the licensing show as they will still need to cut their new deals if the film comes out in the summer or the holiday season.

What would you like to see?

Have you ever seen a licensed product and thought – Star Trek should do that? If so, what kind of licensed productions would you like to see – sound off in the comments below.


1. DS9 IN PRIME TIME - June 1, 2011

I would like to see a futuristic looking car that was Trek themed!

2. jcjlrchat - June 1, 2011

Hopefully this will not put any more pressure on the writing team.

3. Red Dead Ryan - June 1, 2011

I’d like to see Lego Star Trek. Doubt it will happen though.

4. rm10019 - June 1, 2011

More QMx props. Great job on the phaser! Now the Kelvin props too :)

5. Bhek - June 1, 2011

“no history” not “40 year history”. They removed that history with the new “movie”

6. sci-fiddy - June 1, 2011

blue colored vodka … romulan ale

cardassian gin

blood wine

that’s what i want..

7. JohnMMT2 - June 1, 2011

How ’bout a sports franchise, a la the Mighty Ducks (now just the Ducks, thankfully). Like if the Kings move from Sac to Anaheim they could be the Orange County Klingons!

8. Chadwick - June 1, 2011

I am craving this movie like a vampire craves blood. The anticipation is palpable.

9. CanOpener1256 - June 1, 2011

Lego games. That would be so cool! Even Lego blocks!

10. moauvian waoul- aka: seymour hiney - June 1, 2011

6. I like the way you think.

11. Basement Blogger - June 1, 2011

I’m assuming nobody has exclusive rights to a Star Trek video game for consoles like XBOX. The proposed game could be say a first person type shooter with plenty of exploration. Then expand the game through downloadable content. That way players would get more planets to explore, just like Star Trek.

12. Commodore Mike of the Terran Empire - June 1, 2011

I want to see Star Trek 2009 done in Lego Style like some other movie we will not name. Lol.

13. John Skaggs - June 1, 2011

i agree on the game idea. But it needs to be something new. first person shooters have been done already with Elite Force. Space battles have been done in almost every game incarnation of Star Trek. and right now, Star Trek Online holds both gaming aspects. space and ground assault. So imo, a game idea would be difficult to come up with. Not saying its a bad idea, It would have to be something new and unique, for it to be of interest to gamers. Most people would see it as, Been there, Done that.

14. KJS - June 1, 2011

LEGO Star Trek!!! (Video Games/Building Kits)
More Ships!!! (ie Kelvin, Reliant, Execsior, Ent B, Ent C, etc)
Family Guy Trek Spoof!!!!!

Blood Wine, Romulan Ale, Kanar would be cool

Id also like to see Star Trek prop replicas fall into the price range of the Star Wars Lightsaber replicas, which would make them much more affordable. I was so excited to see the ST VI Phaser come out and then have my hopes dashed away when i read the price…

15. KJS - June 1, 2011

OH!!! I almost forgot, I always thought it would be cool to see a Star Trek version of a progressive, open world game like Grand Theft Auto. Not as in a Trek themed social deviant game, but a game where u choose the path of your charachter, command, engineering etc. Complete character control in a star trek world.

16. Basement Blogger - June 1, 2011

@ 5 Bhek

No, Star Trek 2009 did not remove Trek’s history. The new movie created a parallel universe. That ‘s a better term than “alternate reality” used in the movie. The old or prime universe still exists but Trek 09 is parallel to it. (Link) So, get ready for Jean Luc Picard, male stripper!

17. Bryan - June 1, 2011

Why is it so hard for some people to understand that the new movie didn’t erase anything?

18. TrekGuy62 - June 1, 2011

Bluetooth TOS Communicator!

19. trekboi88 - June 1, 2011


They have blue colored vodka…it’s called UV Blue

20. MJ - June 1, 2011

@2 “Hopefully this will not put any more pressure on the writing team.”

You mean, hopefully this will light a fire under their butts given they have been working on the story and script now for 1.5 years. These guys apparently need the pressure and a firm deadline because the “take your time” thing is not working.

No offense meant to you, Bob Orci, but I think you would be first one to agree with me that it is time for your writing team to wrap this up.

21. Bob - June 1, 2011

Continuation of the Playmates Star Trek 2009 figure/toy line. Either by them or by another company.
The rest of the bridge playset pieces to complete that.
U.S.S. Kelvin
The Jellyfish

22. Alex Rosenzweig - June 1, 2011

I’d like to see a Star Trek version of the game Risk, myself.

I’d also like to see a Star Trek atlas on the level of the one produced for Star Wars. _Star Charts_ was neat, but it felt in some ways like a teaser for a more comprehensive book.

23. Pah Wraith - June 1, 2011

Star Trek themed brewery!!!

oh… just wait a minute…

24. CHRIS ROD - June 1, 2011




with all the noises and physical features.

love it.

25. Jim Nightshade - June 1, 2011

yeh a trek android or iphone powerful full of trek graphicfs and sounds and lights communicator tos style….

dont like the trek 2009 communicator….or phasers…

26. Tom - June 2, 2011

Looks like Paramount is still expecting a June 29th release next year. Best spot is in the summer if they hope to cash in. Strange that most of the articles for the last 6 months stated that the script would wrap up in early spring. 392 days to go.

27. Dr. Image - June 2, 2011

Classic phaser DONE RIGHT- as an antidote to the Master Replicas version.

28. Gren - June 2, 2011

An action figure line NOT done by Playmates. They did a brilliant job in the ’90s (even if they didn’t release an Ezri), but their recent job on the “Star Trek” movie figureline was beyond a job.

Their 3 3/4 line was rubbish, and while their 6” wasn’t bad, apart from Nero they didn’t look a thing like their main characters.

29. trekker 5 - June 2, 2011

IF,Star Trek 2012 comes out June 29th next year,in a few weeks it will be 1 year away,wow,its been so long! And thats a big IF,but I still hope!

30. Kirk, James T. - June 2, 2011

Ok CBS, listen carefully:

Hasbro – Master toy license for Star Trek creating action figures, ships, role play items and board games as well as potato heads and the like based on JJ Abrams Star Trek and any future Star Trek that comes after it. Allowing them also if sales warrant, to go back and produce toys based on TOS and TNG

Lego – Construction toys and video/console games

EA Games/Rockstar Games – An elaborate console game that gets people talking, something with a bit of heft to it, a game that isn’t just a movie tie in but a movie in itself like GTA or Medal of Honour.

QMx – movie replicas

Diamond Select Toys – this line needs chest paddles as it’s barely alive on life support. DST need a bit of a shake up to be honest within their management team but a Marvel Select type of line from them would go a long way to pleasing the fans of DST toys. I’d say let them have a license to release affordable replica props, ships and a Star Trek Select type action figures.

Funko – Bobble heads based on the NEW Star Trek.

Hot Toys/Sideshow – 12 inch collectable figures based on JJ Abrams Star Trek and Gene Roddenberry’s Star Trek and Star Trek: The Next Generation.

Animated Series – This HAS got to be done to get Star Trek’s appeal up with the kids. Hasbro could also do the toys for this too

31. Kirk, James T. - June 2, 2011

plus – Hasbro have to release a BIG USS Enterprise in a similar vein to their BIG Millennium Falcon and AT-AT

32. Alex - June 2, 2011

The image above is exactly the reason why the new Enterprise design is ugly. IF you can’t shoot it from all angles, then don’t. It’s absolutely disproportional, which has nothing to do with being used to the “old version”. It’s like the Enterprise-D, took some time to get used to that one, too. But at least the D had elegance and style. This one is just ogly.

33. Kirk, James T. - June 2, 2011

Also I’d love to see a Family Guy Spoof:

Star Trek II: The Wrath of Khan
Star Trek III: The Search for Spock
Star Trek IV: The Voyage Home

those three movies should be pushed more to mainstream people as the original series trilogy – easy for people to get into if they only have to watch three movies, just like Star Wars.

I’d even go as far to say update the CGI, remaster them, add new effects and release them in 3D like Lucas did with Star Wars. Whilst people may not approve, Kids would really go for those movies if that happened.

34. Christopher Roberts - June 2, 2011

Nacelles are still bloody ugly. Like a pair of Doomsday Machines side-by-side atop the secondary hull.

Tobias Richter’s art on this month’s pages of the SOTL calendar, the Enterprise looks fairly beautiful from that angle.

35. I'm Dead Jim! - June 2, 2011

Speaking of design, would it kill them to produce some quality affordable model kits of the friggin’ ships?

36. I'm Dead Jim! - June 2, 2011

I do mean from `09.

37. P Technobabble - June 2, 2011

16. & 17.

There’s always one in every crowd…

Meanwhile, pretty significant that CBS is getting behind this, hmm? Maybe it means they’re coming around to bringing Trek back to tv, or putting out some feelers, or whatever… I would have expected Paramount to be hustling cos the movies belong to them, but who knows what’s brewing in those inner sanctums…

38. Christopher Roberts - June 2, 2011

Licenced products-wise – Star Trek Magazine needs to be more like the Doctor Who one IMO. A different more complex looking layout. More features. An ongoing comic strip from issue to issue – featuring the likenesses of whichever cast holds the torch for Star Trek these days. A detailed look at the making of a classic episode in every issue.

39. Christopher Roberts - June 2, 2011

38. (cont – about STM) A regular feature taken from what used to Fact Files, like the cut-aways found in the HAYNES manual. Starship plans, details, deck guides… that sort of thing.

– – –

CBS should put out another Fan Collective DVD featuring the greatest Vulcan (R.I.P.) and Romulan (ditto) episodes.

40. Christopher Roberts - June 2, 2011

I think they’re pretty much done releasing Fan Collectives. The last DVDs were those Best of TOS and TNG volumes, single discs featuring a handful of classic episodes. Later series were left out altogether from this strategy.

Which is a shame because I’d suggest a Vulcans & Romulans set. It could’ve been a decent plot tie-in with the last film. The 10 best efforts featuring the Star Empire and some logically connected stories:

Disc One – Vulcans
ENT The Forge/Awakening/Kir’Shara
TOS Amok Time
extra feature: TAS Yesteryear

Disc Two – Vulcans
TOS Journey to Babel
TNG Sarek, Unification Part I & II

Disc Three – Romulans
ENT Babel One/United/The Aenar
TOS Balance of Terror

Disc Four – Romulans
TOS The Enterprise Incident
TNG The Enemy, The Defector, Face of the Enemy

Disc Five – Romulans
DS9 In the Pale Moonlight, Inter Arma Silent Leges
VOY Eye of the Needle, Message in a Bottle

41. Christopher Roberts - June 2, 2011

Alternatively if the Star Trek 2012 sequel has any really strong story connections to past episodes, release them in a set with a bonus “Behind the scenes” extra… during the run up to release.

42. William Kirk - June 2, 2011

LEGO Star Trek (but the Prime Universe one).

43. Lt. Daniels - June 2, 2011

If Playmates makes the figures for Star Trek 2012 they should make 4.5″ figures like the Star Trek 90’s figures.

44. jas_montreal - June 2, 2011

Yes, I would love to see Lego Star Trek.

45. Lt. Dakin - June 2, 2011

summer 2012 doesn’t necessarily mean June 2012, especially if Trek trades dates with G.I. Joe

46. denny cranium - June 2, 2011

@ 5- the alternate timeline was necessary.There was NO OTHER WAY to reboot the franchise. Trek was too top heavy with all the existing canon.

Some of the best Trek dealt with the Mirror Mirror idea.

If you don’t like Trek 09 vote with your remote control or your movie tix money.

I’m looking forward to the next twists JJ and crew come up with.

As far as “stuff” goes- high quality AFFORDABLE ACCURATE prop replicas- communicators phasers and ships etc

47. Dep1701 - June 2, 2011

Whoever does the toys for the next film ( be it Playmates, or somebody who can do a better job ) should really go back and re-examine a unique idea from the merchandising of “Star Trek: The Motion Picture” – the “Electronic U.S.S. Enterprise” manufactured by Milton Bradley/South Bend in 1979.

The toy itself came as 6 modular pieces which could be assembled into the “heavy cruiser” class Enterprise, or several other hypothetical Starfleet ships. Of course, the “electronic lights and sounds” could be made much better with today’s technology, but the ability to reassemble the ship into other configuratons gave the original toy great play value, and has yet to be duplicated on any “Star Trek” toy since.

They could even add extra parts or create a set of interchangeable parts that could be purchased separately to create an approximate model of the Kelvin, or some of the rest of fleet seen heading for Vulcan in Trek ’09.

Imagine how much more fun a toy like that would be for a kid ( or kidult )
than the replica of the J.J. Prise that Playmates came out with in 2009, which had no moving parts ( despite it’s movie counterpart having a flexible deflector dish, and opening vents on the warp engines ).

48. Phil - June 2, 2011

@16. Yes, but he strips for the betterment of humanity now. The tips must be lousy in the 24th century, though….

49. Clinton - June 2, 2011

So many great suggestions in this thread. I love the idea of Lego Star Trek best of all.

50. T'Cal - June 2, 2011

Can’t wait for the movie!

Sill don’t understand why there isn’t a TOS-style cell phone on the market. Not one that is merely a flip phone like one that was marketed a few years ago as a Star Trek Communicator, but one that looks identical to one from the show. And it shouldn’t say “Star Trek” anywhere on it!! I hate when products come out that actually have Star Trek printed on it. LAME!!

51. Gabriel Bell - June 2, 2011

@40. Fantastic idea! Great lists. Thanks.

52. Anthony Thompson - June 2, 2011

“Summer 2012″. Well, Bob, the pressure is on now!

53. Dirk Protostar - June 2, 2011

I thought the new movie just got pushed back to Dec 2012.

54. Christopher Roberts - June 2, 2011

51. Thanks! :) ;)

CBS need to do much better than Klingon Monopoly, pez dispensers and Kirk as Mr. Potato Head. Fair enough that’s mainstream, but it doesn’t offer much to fans really into Star Trek. It still indicates weakness as a brand, needing something more popular to prop itself up with.

I don’t really have much advice to offer. There needs to be a series or “something” reaching a wider audience, building momentum towards the new film.

Of course, it would a lot easier to say make this or mix and match that, if we knew the slightest thing about what the sequel was about.

55. Kev -1 - June 2, 2011

They have to have nailed down the summer date, now. They can’t make deals to have merchandise produced and not meet that date. Presumably there would be penalties and stuff, right?

56. Victor Hugo - June 2, 2011

Hire SQUARE ENIX to help create games with brave new worlds with depth and color.

57. Joseph Chapes - June 2, 2011


I wanted Star Trek Risk as well, so I made one several years ago.

Not perfect, but there it is.

58. Paul - June 2, 2011

This means the release date is locked…………..

59. Ben - June 2, 2011

Console games (like Mass Effect 2 for example)

Action Figures


Lego (brick-sets, not the games)

60. Danpaine - June 2, 2011

6. sci-fiddy – June 1, 2011
blue colored vodka … romulan ale

…starting mixing vodka with blue gatorade years ago and called it Romulan Ale. Try it. Very refreshing.

61. Star Trek Sequel Fan Already - June 2, 2011

I don’t care. I’d just about buy Star Trek anything. Board games would be a huge hit for me, though.

When Star Trek 2009 ads were out I would buy the cereal boxes that had Kirk and Spock on them just so that I could look at them at breakfast…

62. Dee - lvs moon' surface - June 2, 2011

I can not think of anything… I really want Star Trek Sequel in Summer 2012… I’ll be very pleased with this… and if they do, certainly sell many products in 2012!

Think it’s great if they are putting more pressure on the producing team of the sequel! … MORE PRESSURE… LOL

:-) :-)

63. Basement Blogger - June 2, 2011

@ 17, 37

Guys, let’s not get holier than thou on the parallel universe stuff. I admit I intially got it wrong and had to research the topic to figure out that Star Trek (2009) created a parallel universe. Many Trekkers still get it wrong because “Damn it, we’re Trekkers not physicists.” Check out AP’s unscientific poll at a convention last year. TrekMovie Link.

And let’s face it. Star Trek’s view of time travel has been different at times than the “go back in time and create another universe.” (TrekMovie Link below.) It has been, “Go back in time and you can change the timeline.” See “The City on the Edge of Forever.” Heck, that view was espoused in DS9’s “Trials and Tribble -ations.” And by the way, until somebody actually travels back in time, who’s to say which theory of time travel is correct?

1. Many Trekkers don’t get the parallel universe created by Trek 09. The writers probably should used the term ‘parallel universe” instead of “alternate reality.”

2. How Star Trek 09 fits with time travel theories. Check out Andre Bormanis view that Trek’s view of time travel has varied. (Towards the bottom)

64. THX-1138 - June 2, 2011

Concerning the view of the NuTrek E on the magazine cover:

Not very flattering. But I’ve gotten over it. I don’t think I will ever reconcile the fact that for some reason it is now 1/2 mile long. But oh well, I figure two more movies and then we move on.

As far as merchandising is concerned howzabout they finish off the Playmates Bridge set? That really pisses me off that I invested that money in an item that will never be complete. Kinda makes me wanna, oh I don’t know………..NOT SPEND ANY MORE MONEY ON THE NEW MOVIE’S MERCHANDISE FOR FEAR THAT IT WILL LEAVE PRODUCT LINES IGNORED AND INCOMPLETE!!

Talk about dropping the ball on an alleged “tent-pole” franchise. NuTrek has been a botch job from the get-go as far as merchandise is concerned. I’ll take a wait and see approach.

I would WAY rather that the merchandising focus on TNG and TOS, with some DS9 and maybe even Voyager thrown in there. I have been rewatching TNG on my new DVD collection and realize that I really, really miss the anticipation of Saturday night’s new episode. I loved TOS and I loved TNG. For me, that’s where Star Trek is really at.

65. Forest - June 2, 2011

I would like to see miniture Star Trek figures similar to the “Homies” figures that are available in quarter machines. I believe they could capture the imagination of a whole new generation of kids with all types of aliens along with the main characters. Not to mention something for us older generation to collect that wouldn’t be too costly. Just a thought.

66. Justin Toney - June 2, 2011

It always comes down to CBS and Licensing for Star Trek. They are overly anal about this property and do whatever is possible not to help it survive pop culture. Yes we got a movie but we really didn’t get anything cool. It has been forever since games such as Judgement Rites or 25th anniversary came out, and those were quality games. Can we get something to play that is more than just a flying ship?

Oh and Lego Star Trek would be incredible!!! Once I talked to a Lego guy (he worked for the creation department) and he was doubtful that CBS would ever allow it just like they won’t allow a Family Guy Star Trek).

67. dave - June 2, 2011

What I want (PLEASE):

a) a Cell Phone that looks like the TOS Communicator

b) Lego Star Trek (for me and the kids)

c) New Toys: Phasers and Starships (and tie it in with a new Star Trek Animated Series)


68. The Great Bird of the Galaxy - June 2, 2011

How about a Star Trek clothing line…? I’m not talking about the uniforms you see advertised… I mean a 24th century inspired clothing line with a Star Trek look, and name.

69. cd - June 2, 2011

That Li©ense magazine remind me of that issue of Nacelles Monthly, although it does not look nearly as interesting.

70. Woulfe - June 2, 2011

When it comes to Licensing CBS inc seems to be 100% clueless, this more then anything is why it all should be under Paramount itself, ’cause when it was we got all kinds of goodies tied in w/ Trek

I blame Leslie Moonves, the guy hates Star Trek and he’s he boss at CBS inc.

71. Keachick (rose pinenut) - June 2, 2011

Anthony Pascale – did my post(s) to this thread get knocked out because I used the word – ins/ra/ces. Honestly, I was not being political and I never used the other words, hea”*h, or p%rn. Please, what is going on? I thought when the first post did not appear, that I had forgotten to “say it!” so I redid it. I definitely did “say it!” the second time.

72. Captain Dunsel - June 2, 2011

The June 29th date CANNOT just be a throwaway “hoped for” date in this context. It still may be tentative, but it’s far from unimportant.

If and when they actually start executing licensing contracts for real. products, the release date becomes a critical part of the licensing deal.

Mooby Burgers isn’t going to take kindly to staging a massive marketing drive in June of 2012 tied in to a movie that suddenly won’t be out until December of 2013. Moving a movie’s release date after the licensing deals are struck would result in “Humiliations Galore!”

Don’t worry, she’ll launch on schedule if we have to tow her out with our bare hands

73. Keachick (rose pinenut) - June 2, 2011

I can’t remember which movie/episodes this is from, but I can remember the basic lines (more or less):

Scotty – “I’ll have her ready, cap’n, even if I have to get out and push her myself.”
Kirk – “I hope it doesn’t come to that, Mr Scott.”

74. THX-1138 - June 2, 2011

I frickin’ love Mooby Burgers.

75. Walt - June 2, 2011

The Movie is in post production and it was kept under-wraps!

76. Let Them Eat Plomeek Soup - June 2, 2011

I want…

Star Trek jewelry. Which includes IDIC necklaces.

Or do they have that already?

77. Mark Lynch - June 3, 2011

Will someone please circumcise those bloody nacelles!!!

I keep thinking the Engineering hull is going to buckle under the mass of those big old puppies…

Just taken delivery of a Polar Lights/Round 2 TMP style Enterprise. That is one well proportioned lady, I tell you!
It’s going to take me forever to make mind you. :)

78. jmw326 - June 3, 2011

An all encompassing 3 3/4″ action figures line that spans all shows and movies. This line needs to be similar to the Hasbro Star Wars line with many characters and vehicles as well as play sets. Detailed sculpts with great articulation. If you are thinking of what playmates did with the first new movie you are thinking in the wrong direction. Think HASBRO (Star Wars and GI Joe). Trek deserves this attention too.

79. Kirk, James T. - June 3, 2011


80. THX-1138 - June 3, 2011


I have had that same model for a year now. It sits on the shelf in the craft room mocking me. How do I do it justice? It must have lights! It must not have any seams! Should I use the decals or go for painted aztecs?

I hear it laughing now at my lack of skill.

81. Joe C - June 5, 2011

Give the license to Hasbro …. Titanium Star Trek Ships! They also make better figures than Playmates. ….


82. Ghosty - June 6, 2011

Starships toys/collectibles of various types. There was the playmates Enterprise and the Hot Wheels ships, but that was it. Now there were action figures all over the place. Toys R Us still has them coming out of their ears. But I wanted ships, not action figures. I had really hoped for the Kelvin to come out as something. is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.