Marketing/Promotion,Star Trek Into Darkness , trackback
The international marketing for Star Trek Into Darkness is starting to kick in. For example there are now three different commercials for the film running in Germany which you can see below. We also have news on ticket sales starting Tuesday in the UK and more below.
3 New International Star Trek Into Darkness International TV Spots
Last weekend we reported on a new 60 second UK TV spot for Star Trek Into Darkness. Now three more shorter Star Trek Into Darkness international commercials have been released (alas, none show new footage). These are all localized for Germany, but a Paramount rep tells TrekMovie these same commercials (and others) are made available for all markets to develop their own localized versions.
If you are wondering the tagline "Unsere welt wird untergehen" translates as "Our world will be destroyed" (according to TrekMovie German contributor Thorsten Wulff).
UPDATE: International marketing is now using the tagline “Earth will fall” so "Our world will be destroyed" seems to be a more literal translation.
Tickets go on sale in UK on Tuesday
Speaking of international markets, Odeon Cinemas announced that they will begin to sell tickets in the UK on Tuesday April 9th at 9:05 AM. Into Darkness opens in the UK on May 9th. Check the Odeon site on Tuesday to buy your tickets.
The UK outdoor campaign has also started. Our friends at CumberbatchWeb spotted this poster at the Oxford Street Tube Station.
Into Darkness poster in UK – tickets go on sale on Tuesday
NOTE: It is quite possible tickets for Into Darkness in other countries will also go on sale soon. Please check your local listings. If you see ticket sale announcements in your country feel free to send us a tip to firstname.lastname@example.org.
The importance of international for Into Darkness
Star Trek Into Darkness opens May 9th in some locations and so the TV campaign appears to be starting there a bit earlier than in North America (where it opens May 17th). So far there has only been the Super Bowl commercial and the sneak peek during last week’s season finale of The Walking Dead.
It is expected that the Star Trek Into Darkness international campaign will be more robust than that of the 2009 Star Trek movie. While the last Trek film performed very well in English-speaking markets (US, Canada, Ireland, UK, Australia and New Zealand) the film generally under-performed everywhere else in the world. The hope is that Into Darkness international sales will get closer to matching domestic sales (US & Canada). In 2009 domestic sales for Star Trek accounted for 2/3s of the global box office.
"Star Trek Into Darkness" poster for Brazil – one of the markets Paramount is hoping for better ticket sales