Viral Campaign Directs 1701 ‘Chosen’ Fans To Star Trek Into Darkness 3D Trailer Online Thursday May 1, 2013by Anthony Pascale , Filed under: Marketing/Promotion,Star Trek Into Darkness , trackback
The end of the AreYouThe1701.com viral campaign has now been fully revealed. The "chosen" 1701 fans who participated are just now getting special packages that direct them to a site for a new 3D trailer for Star Trek Into Darkness (with special 3D glasses to watch it). The trailer goes online on Thursday. See below for pictures of what the "chosen" are getting.
The Chosen 1701 Packages Arriving Today
Back in December the URL for www.areyouthe1701.com was hidden in the first domestic teaser trailer. That site lay dormant until a week ago when it sprang to life and asked fans to submit photos and videos via Instragram and Vine to be "chosen." And now the 1701 have been chosen. Today 1701 fans across the USA are starting to ‘You’ve been chosen’ packages via FedEx. Each consists of a card, a ‘1701 edition’ of the teaser poster and some 3D glasses.
Contents of the "You’ve Been Chosen" packages arriving today
The 3D glasses are for the chosen to watch a new 3D trailer for Star Trek Into Darkness. The packages direct the chosen 1701 winners to www.areyouthe1701.com/3DTrailer to see the trailer at noon on May 2nd.
So there you have it. Mystery solved on the whole "Are You The 1701?" thing. Congrats to all the chosen ones. If you weren’t chosen you will still be able to watch the 3D trailer online but you will have to find your own 3D glasses.
Thanks to James, Scott and Randy for sending in the above pictures.