The official online release of the Star Trek trailer yesterday was huge news here and amongst the geekosphere, but did you know that the norms are talking about it too? Perhaps the months of secrecy thing worked because newspapers big and small, and even the Drudge Report, can’t get enough Trek.
The norms take notice
Of course sites like TrekMovie, io9, AintItCool and the rest of the genre press are talking about the Trek Trailer. We are geeks and it is Star Trek. The trailer is also big news in the general Entertainment press, like at EW, MTV and E! which asks the question "Is Star Trek out of this world?"
But it appears that this new movie is now starting to build that all important mainstream media buzz (beyond the supposed ‘Shatner Abrams’ feud). Here are just a few examples of the coverage.
In their report on the NY Abrams event and the Trek trailer, the New York Times, noted the challenge ahead:
[on Abrams ‘not a fan’ comments] The unspoken but understood message: if Mr. Abrams’s “Star Trek” is going to justify its estimated $150 million budget, it had better reach beyond the die-hard fans of Vulcans, Tribbles and dilithium crystals.
Will the new “Star Trek” erase our bitter memories of the last five sequels? (Not including “First Contact,” which I now concede was a pretty good entry in the series.–D.I.) With a crowded summer 2009 season approaching, and movie studios nervously watching their wallets, you can expect many more updates between now and May 8.
The trailer (or at least part of it) got the notice of the Metro.co.uk, noting:
The fast-moving trailer is packed with action and racy sex scenes with Kirk and Spock fighting and Uhura stripping off to show her bra.
The Times (UK) notes:
There’s certainly enough action and excitement in the new trailer to tempt those who enjoyed Abrams’s TV spy saga Alias and his cinematic take on another venerable 1960s TV series Mission Impossible. Whether he has remained faithful enough to the Roddenberry blueprint to please the countless fans of the original franchise will only be known in May next year.
Canada’s National Post has ‘Five Things We learned from the Star Trek Trailer’, including:
Captain James T. Kirk is badass because he grew up in Mad Max land, fighting for gas and outrunning the leather-clad arm of the law. Later on, he grows up to wear black and knit his brows a lot (seriously, since when was Kirk a brooding beatnik type?).
And even small town papers take notice, with the StJoNews (of St. Joseph, MO) pointing readers to the trailer saying:
NERD ALERT! NERD ALERT! NERD ALERT!
They’ve released a new trailer for the new Star Trek movie that is coming out next year.
Enjoy it in all its beauty
And it looks like there are Trekkies to be found everywhere. The reporter for the Indianapolis Star noted:
One very geeky positive is the background of the shot where Amanda (Winona Ryder) is holding baby Spock while stroking the face of her Vulcan husband Sarek. Freeze-frame it and tell me those rock formations in the background aren’t the same ones Williams Shatner fought the Gorn in in the original series’ “Arena.”
Star Trek’s ‘sexy makeover’ gets Drudged
But the report that seems to be getting a lot of notice comes from the UK’s Daily Mail, which has an article titled ‘Star Trek gets a sexy makeover in new film with love scenes, motorbikes and hunky stars‘ The article has a few inaccuracies, but the sexy scenes and the young cast is getting their attention. So much so that the story was featured today on the very popular (and very sensationalistic) Drudge Report.
Young Spock goes Wild?
And so it begins
TrekMovie has noted before that there is much work to be done for the new Star Trek film to break into the mainstream media and get taken seriously, especially in key global markets. Although we have all been talking about this film for two years, for many it is just now coming onto their radar. It appears that the in the last week, Paramount have taken a big step forward in building that buzz for this movie, which will be key to compete in a Summer Full of big movies in 2009.
More trailer coverage coming
TrekMovie is not done yet. We have a ‘secrets of the Trek trailer’ article coming up soon that you will not want to miss, and more to come after that! Stay tuned.