ViacomCBS has set a date for the previously announced relaunch and rebranding of CBS All Access, home of the new Star Trek Universe TV shows.
Paramount+ arrives on March 4
This morning, ViacomCBS announced Paramount+ will launch in the U.S. on Thursday, March 4, 2021. This new subscription streaming service will replace CBS All Access and become the home of Star Trek: Discovery, Star Trek: Short Treks, Star Trek: Picard, and Star Trek: Lower Decks. New shows such as Star Trek: Strange New Worlds—which goes into production in early 2021—will also launch as Paramount+ original series.
Paramount+ will include library and original content from across ViacomCBS including Paramount Network, MTV, VH1, BET, Comedy Central, Smithsonian, and Nickelodeon, as well films from the Paramount library. Paramount+ is being positioned to take on streaming services from ViacomCBS’ rivals like NBCUniversal’s Peacock, WarnerMedia’s HBO Max, and Disney+.
More details on Paramount+ will be revealed during an investor event on February 24, 2021.
UPDATE: CBS All Access shared this quick video on social media explaining the transition for subscribers.
Live sports, breaking news, and a mountain of entertainment. CBS All Access is becoming Paramount+ on March 4th. pic.twitter.com/nLdA9pgaUP
— CBS All Access (@CBSAllAccess) January 19, 2021
ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.
ICYMI: Promo video
In case you missed it, here is the promotional video for Paramount+ released last fall when the branding was first announced.
Keep up with the Star Trek Universe on TV here at TrekMovie.com.