In August TrekMovie reported that the first full trailer for JJ Abrams Star Trek would probably come by the end of the year and more recently co-writer Roberto Orci stated it should be coming ‘before Christmas.’ Today TrekMovie confirmed with sources that the trailer will come in November, but that a specific film for it to be attached to has not yet been chosen. In addition, sources say that November will mark the beginning of Paramount’s marketing push for the film.
A full trailer
A source tells TrekMovie the theatrical trailer coming in November “is not a teaser, but a real trailer with footage from the film.” Edits are still being made, but it is expected to show the Enterprise exterior and the Enterprise bridge as well as dialog from movie. Which weekend in November the trailer will be released is still up in the air. Paramount/Dreamworks only have two films coming out in November: the animated Madagascar 2 on November 7th and on November 21st they release the musically-themed drama The Soloist starring Robert Downey Jr. and Jamie Foxx. Of those only Madagascar 2 seems possible, however sources indicate that Paramount is also looking at attaching the trailer to other non-Paramount films in hopes of getting the widest possible audience possible. Other films opening in November include the new Bond movie, Quantum of Solace on November 14th, the Disney animated movie Bolt and the vampire film Twilight on the 21st, and the Nicole Kidman period film Australia and the action movie Transporter 3 on the 28th.
Just the beginning
Studio sources also tell TrekMovie that the general veil of secrecy around Star Trek will begin to be lifted in November. In addition to the trailer we should expect more imagery to be released and also there will be the beginning of Star Trek-related interviews, including some major magazines. Bear in mind that although there have been dozens of interviews with people involved with Star Trek over the last couple of years, the vast majority of those were not coordinated by Paramount Pictures. It is also likely that there will be updates to the official movie site and even possibly a new viral campaign. However all of this activity will not be done at once. November is said to be “just the beginning” of an extended coordinated marketing campaign to build buzz for the May 2009 release.
TrekMovie will continue to monitor developments related to the marketing roll out of Star Trek so keep an eye out for updates over the next month.