New Star Trek Viral Campaign [Update: Game Clue Solved?] April 10, 2009by TrekMovie.com Staff , Filed under: Marketing/Promotion,Star Trek (2009 film),Star Trek ARG , trackback
Back in January of 2008 Paramount put up a viral site (ncc-1701.com), but since then it has been quiet on the viral marketing front from for Star Trek, but that appears to have changed, and in fact we seem to have missed it as it has been out there for a couple of weeks. It all starts with those Star Trek dance parties we reported on a couple of weeks ago.
Party photos hold clues to viral sites
TrekMovie reader Phil B. just sent in a tip that he noticed some URLs appearing in photos from the Star Trek Dance Parties at thecobrasnake.com. Here is one from the first party in Los Angeles.
If you go to 01001111.com, you get a flash movie with what appears to be static:
But there are flashes in the static of some clues to it being Star Trek and that there is more to this…
Elements of Narada appear in static…identifying this as related to the Star Trek movie
One flash shows the date of Apirl 17, or next Friday
And a more cryptic flash shows the Periodic abbreviations for Iron (Fe), Calcium (Ca), Silicon (Si), and Aluminum (Al)
UPDATE 3: More clues from first site
First time through missed an image 01001111.com, here it is:
This looks like it could be a code for an IP address
The text is ‘[*^].[#%].[*#@].[*^@]’. This text looks a lot like an IP address. If you assume those symbols represent their corresponding numbers on the keyboard, you get 86.35.832.862, but IP numbers cannot exceed 255. So that isn’t the right IP, or the clue isn’t an IP.
And when you piece together the flashes, you get this (thanks to reader Jean Paul):
And there is the Narada…after putting the pieces together
Lastly, when you translate the binary code for 01001111 you get ‘O’, which stands for Oxygen
UPDATE 1: Paris photo clues lead to two more sites
Here is another photo from the Paris party with a URL: 0100001101100001.eu. When you translate the binary 0100001101100001 you get ‘Ca’, so this clue is related to elements on the first site.
another site 0100001101100001.eu
That site also has the following clues:
Text ‘*#%^@’ – corresponding numbers on keyboard are 83562
Roman number VI (for 6)
the number ‘87465’
And another party photo gives you: 0100000101101100.eu and that translates into Al (or Aluminum).
third site 0100000101101100.eu
That third site repeats the Narada outlines, the text ‘*#%^@’ and the Roman numeral ‘VI’, but the site also has the following new clue:
the number ‘19886’
UPDATE 2: Another site
With the above two sites tied to elements, two more should be able to be deduced. The first one is easy, which is taking ‘Fe’ and converting it to binary and adding the .eu you get 0100011001100101.eu, which turns out to be yet another site. That site is exactly like the others, with flashes of the Narada outline, the text ‘*#%^@’ and the Roman numeral ‘VI’ but there is one new clue:
the number ‘94371’ appears at the fourth site 0100000101101100.eu
UPDATE 4: Final site?
The final element clue from the first site is Si, which translates to 0101001101101001 in binary, however this does not equate to a valid .com or .eu URL. However, when you try .jp you do get a working site at: 0101001101101001.jp. The one new clue at this site is the number 15048.
the number ‘15048’ appears at the fifth site 0101001101101001.jp
The first site – 01001111.com (which translates into ‘O’ for Oxygen) had the clues:
- 04/17/09 (the date for next friday)
- VI (Roman numeral for 6)
- Fe Ca Si Al (elements Iron, Calcium, Silicon, and Aluminum)
Each of the ‘elements’ translated into binary and a URL has its own site and each of those sites shares two clues in common
- VI (Roman numeral for 6)
Each site also has an additional number clue:
- Fe (0100011001100101.eu) – 94371
- Ca (0100001101100001.eu) – 87465
- Si (0101001101101001.jp) – 15048
- Al (0100000101101100.eu) – 19886
UPDATE 5: Puzzle Solved? – leads to site going live next Friday?
OK it looks like TrekMovie community members ‘Slaynest’ and ‘Brown’ may have figured it out, here are the steps:
Assume first site clue[*^].[#%].[*#@].[*^@] is IP address
Assume the order of the clue ‘Fe Ca Si Al’ matches the IP
Take the number codes from each ‘element site’ 94371, 87465, 15048 & 19886
Match them with the ‘key’ code on all element sites ‘*#%^@’
Pick just the numbers associated with the corresponding symbols from the IP clue
For example, when converting [*^] into the first part of the IP, you take the 94371 clue from the ‘Fe’ site, and you grab the First (*) and third (^) numbers 94371, or 97.
When you do this for all four elements you get 188.8.131.52. Turning that into a web address you get: http://184.108.40.206/, which is a live blank site. However, 01001111.com matches the IP http://220.127.116.11. IPs that close are likely housed at the same location and possibly even the same server.
So for now it looks like the solution is to visit http://18.104.22.168/ on Friday April 17th. Unclear what the ‘VI’ clue leads to. That may be a code used for the site, or maybe it means 6 AM (or PM).
Is there more?
With these viral games, also called ARGs or Alternate Reality Games, there are often multiple components, so it may be that only part of the whole puzzle has been solved. Plus there may be more hidden clues in the above sites, possibly in the sound. If any reader finds anything new please send it in to tips [at] trekmovie.com.