There has been a lot of international marketing for Star Trek Into Darkness in the last week, but the Domestic operation is about to move into high gear. TrekMovie has exclusive details on the next steps for Paramount (and promotional partners). We also have now confirmed the date for the Hollywood premiere. Details below.
New Trailer and Poster next week
Star Trek Into Darkness opens domestically (US & Canada) on May 17th, which is actually a week after it opens in a number of international markets (including the UK, Germany and Australia). While there have been four trailers released for Into Darkness, technically two of those were international trailers and the other two were considered domestic ‘teasers.’ The full theatrical domestic trailer is still to come and TrekMovie has learned from sources that it arrives next weekend, attached to showings of the Tom Cruise sci-fi movie Oblivion – opening Friday April 19th. The new trailer is expected to be different than the full international trailer that was released with GI Joe Retaliation (outside the US). The new domestic trailer is a little longer at 2 minutes 25 seconds. It is expected to be targeted at an audience more familiar with Star Trek than the international audiences.
Also due next week is the final domestic one sheet poster. The poster released on Monday of this week was the official international one sheet. No details yet on the design except that it is said to be different.
2009 "Star Trek" domestic one-sheet poster – the "Into Darkness" domestic poster is due next week – along with a new trailer
TV and outdoor also starting next week – including Mazda cross promo campaign
So far there have been two Star Trek Into Darkness TV spots: the Super Bowl commercial and the sneak peek during the season finale of The Walking Dead. But traditional shorter TV spots are being readied and may start airing as soon as next week. The same is true for the outdoor advertising campaign with billboards and bus shelter ads.
Paramount is also getting an assist in their advertising from some promotional partners. Esurance is already running web advertising featuring Star Trek Into Darkness imagery and linking to their Facebook app. Next week Mazda will begin a co-branded campaign for Star Trek Into Darkness tied to their Mazda 6 cars and highlighting their ‘SkyActiv‘ technology. The Mazda campaign will be comprised of TV spots and some outdoor advertising – including a big billboard in New York City’s Time Square.
Hollywood Premiere May 14
Earlier this week we reported exclusive details on the world gala tour JJ Abrams and some of his cast will be embarking on – starting with Australia on April 23. TrekMovie has now confirmed that US premiere for Into Darkness will take place on Tuesday May 14th at the famous Chinese Theater in Hollywood – same location as the Star Trek premiere in 2009. This is just one day before Into Darkness IMAX 3D ‘fan sneaks‘ on Wednesday evening across the US and Canada. The full list of celebrities attending the Hollywood premiere is not yet known but it is expected that some of the British stars of the movie who will appear at the London premiere on May 2nd may not be able to make it
to the LA event.
2009 "Star Trek" premiere at Chinese Theater in Hollywood – Abrams is headed back on May 14 with "Star Trek Into Darkness"
…but wait, there’s more
The above is (of course) not the extent of the US promotional plan. There will be much more including celebrity appearances on talk shows and elsewhere. For example Chris Pine, Zoe Saldana and Zachary Quinto are all presenting at the MTV Movie Awards this weekend so don’t be surprised if there is some kind of Into Darkness promotion during the show.
Pine at 2009 MTV Movie Awards – presenting again this year along with Quinto and Saldana
And TrekMovie has confirmed there more promotional partners (in addition to Mazda and Esurance). The Star Trek app will also be tying into many of the above promotions, including some with the promotional partners. In addition, the viral campaign which should have some activity following the release of the new trailer.
Soon you should find out if you are the 1701
And of course there are likely more things that TrekMovie hasn’t been able to work out from our sources. So stay tuned for more news on Into Darkness promotions both foreign and domestic. And we will share any new TV spots, trailers, billboards, etc. – along with the usual (over) analysis.