TOS and Cloverfield Easter Eggs In Star Trek Super Bowl Commerical

On Sunday TrekMovie put our our full Shot-by-shot analysis of the new Star Trek Super Bowl commercial. But apparently there were a couple of little things we didn’t mention and so thanks to a couple of readers we now bring you two fun ‘Easter eggs’ from the new ad. Check them out below. 

Classic Trek booze shows up in 23rd century Iowa Bar
Young Jim Kirk’s weapon of choice in his bar fight, is a Star Trek classic, a bottle of Saurian Brandy. The distinctive curved bottles of Saurian Brandy appeared in multiple episodes of The Original Series as well as later incarnations of Trek.  

Kirk picks a classic to smash on cadets head

Although this could just be a simple Easter Egg, it could also be an homage to the episode "The Enemy Within," when Kirk is split into his good and evil sides, and at one point the ‘evil Kirk’ demands a bottle of Saurian Brandy from McCoy and then goes on a bender. In the Star Trek movie we see this earlier younger Kirk who, before Starfleet Academy, is displaying these more base impulses of Kirk. 

Kirk pounds the Saurian Brandy in "The Enemy Within"

Cloverfield company sets up offices in San Francisco
And in another ‘look closely’ moment, you can spot the logo of a ‘Tagruato Corporation’ in the skyline of Star Trek’s 23rd century San Francisco. Tagruato is a fictional company and part of the viral marketing campaign for the 2008 JJ Abrams produced monster movie, Cloverfield. Tagruato even has its own website at  Apparently Tagruato’s deep sea drilling awoke the Cloverfield monster, more info at CloverfieldClues

Tagruato still in business in the 23rd century

Many JJ Abrams productions have little Easter Eggs related to each other in them, and it looks like Star Trek is no different. There is actually another Cloverfield reference in the film, which was seen during the 20 minute press press previews last fall. The Cloverfield ‘Slusho’ drink appears on the menu at the Iowa Bar. MTV asked Abrams about this in an interview in December.

MTV: I couldn’t help but notice the Slusho! reference from "Cloverfield" in the bar scene where Kirk first meets Uhura. Will we see other J.J.-isms peppered throughout the film?

Abrams: No. That was sort of the only one, and it was just sort of a goof.

Well apparently JJ forgot (or didn’t know) about ILM slipping Tagruato into San Francisco. So keep an eye out for The Dharma Initiative or other Abrams-verse items in the new Trek.

"Lost" Easter Egg in end credits for JJ Abrams "Mission Impossible III"

Watch it again
The trailer is also available at the official site for the Star Trek movie, and embedded below. It is also available in HD and on iTunes, links at the Apple Star Trek trailers page.

Thanks to Thorsten Wulf and Ruben (of Club Star Trek Sevilla) who emailed in these Easter Egg tips.

Inline Feedbacks
View all comments

cool ;)

It is…. it is… it is green.

Now that’s well placed easter eggs! Good eye to those who saw it!

Oh my god, a ‘company’ in Star Trek, you mean like, selling stuff… with… money? NOT CANON!!!! Oh My God they are TRASHING our star trek.

Just kidding.

I love easter eggs, I hope there are more!

It all looks so good, I just wish they would throw us a bone in the form of some great shots of the new Enterprise. First, maybe maybe not.


the saurian brandy is a canon consistency. personally, i wish that sir JJ wouldnt junk up our grate star trek with his slusho references. I dont care about his other movies.

ooops did i just say that? was the orcster looking? ay caramba. i take it all back in that case. sir jj and the orcster will never finance “if i did it, jr” unless i play the hollywood game.



2. That One Guy –
“It is…. it is… it is green.”

Sorry Guy, that was Aldebaran Whiskey.

How can there be peace on Earth but bar fights?

I had a feeling we’d be seeing some references to other Abrams productions, but I for one don’t mind. If I were in the movie business, I’d try leave my mark as well.

Cannot wait to find Dharma logos! Or Oceanic Airlines. And an alien sipping a Slusho at the bar would be cute.

I couldn’t give two…you know whats…for JJ’s own Easter eggs. I just don’t care. For all they want to mainstream this movie there is no reason why we trekkies can’t find 100 little references and connections with other Trek series and details. This isn’t a Adam Sandler movie that can have a random line by Rob Schneider. GIVE ME A FIZZBIN REFERENCE!

How can there be peace on Earth but bar fights? Realize I don’t wanna be a miser. How come everybody wanna keep it like the kaiser?

dude… its global peace. no wars, that sort of deal.

young drunken testosterone is alot like racism – it ain’t going away, bro.



Pretty funny. There are private organizations in Star Trek. Someone has to own and run Freighters etc., and ther has to be SOME kind of economy for trade outside the Federation.

Maybe this company develops some of the drilling technology we see in the movie with the Romulans ;-)

This is like the Millenium Falcon in the background in one shot during the destruction of the Borg Cube during Star Trek: First Contact.

So, wheres the new ARG viral promo stuff for this film? C’mon JJ.. its gettin late!

When the movie comes out we should have an easter egg finding hunt contest…..and see who can find the most.

I was wondering what that Tagruato sign was in the trailer…

Now I know that that crappy movie that cloverfield was, was an actual event in the history of humankind….how horrible


why a bloody Cloverfield link?

cool one about the Saurian Brandy Glass

Hey i like the brandy bottles and would love to have one. I like the fact that they are keeping a lot going with just the little things. I like this Ship tis Exciting!!!

13 – We already know from The Trouble With Tribbles that there are barfights in the 23rd Century.

Says nothing about the geopolitical situation in the 23rd Century.

Personally, I think the no money thing is BS but that’s just me.

Oh wait didn’t Kirk tell Spock in Errand of Mercy that the Federation invested a lot of MONEY in their training? Oh no…prepubescent canonistas…please explain that away!

17,18 – I actually liked Cloverfield. If it’s in the background, why not?


Tyler Durden cut in a frame as well, me maties… sorry … I wuz just watchin’ tha’ lass volleyball and gettin’ sandy….

Secrets everywhar’!

Why, it be a secret that Jane-Her-Way sports a….


Wait- though I saw me V’Ger in Pine’s eyes…


Couldn’t care less about the Slusho or the company logo, but the bottle thing is pretty cool. I’m glad we’ve got some serious OCD people in fandom that will point this out, I would never have noticed otherwise.

This thought just popped into my head as I pondered the movie’s likely themes: every good cowboy has daddy issues. Heh. I ref’d.

Too bad Mike Okuda doesn’t work on this. There would have been some cool Okudagrams to look forward to (and a better bridge design).

I have heard about the Millenium Falcon being in First Contact, but no matter how many times i watch the movie I can’t see it, has any one got the freeze frame picture? or is it just a tiny blob that could be anything?
I did spot Serenity and the Enterprise in BSG by the way.

**DISCLAIMER** I really am a fan of star trek **

In response to all who not just nitpick, for preferences are fine and healthy, but who will actually get angry and defensive about a ficitonal movie based on a fictional show, as well as get upset about things that do not matter one iota on any scale of what is really important in the ENTIRE known and unknown universe… you know like love, compassion, suffering, loss, for this and other comments to follow about how your childhood was raped…..for they are sure to follow…

to quote the great Shat

“i’d just would like to say…get a life would ya people…for cryin outloud….it was just a tv show………there’s a whole world out there”

JJ, don’t junk up our universe with your tangible “fingerprints.” Treat it as a piece. Shoot it well, direct it well, cast it well, but don’t leave your own stupid personal references in it.

I like the easter eggs. They aren’t distracting, and are fun for those that want to find them. It’s a silly gripe.

You’re a silly grape. I’ll juice you.

#26 – Okuda doesn’t design sets, only the graphics.

Someone has either way to much time on their hands or it’s Trek news filler for a slow day?

Darth “Fill the hole” BAllz

Cloverfield is one of the best action/monster movies out there ! I got really exited whan i saw it in the cinema.

And those two eastereggs are really cool, but pls no bsg/etc.. stuff in trek pls!

If you look hard at the city picture you’ll notice a reference to “Enterprise” with the 2150s Starfleet logo on a building. It’s toward the right of the image and kind of blurred however clear enough for one to make it out.

…I actually have one of those George Dickle Distilleries commemorative bottles. Why they haven’t released any more in all these years escapes me. The booze shops would have to hire security guards to keep the younger Trekkies from trying to buy the damn things with fake IDs!

# 11

I want that to happen!!!

the Enterprise has to have a DHARMA Initiative logo on it somewhere!

Still plugging his old shit…

ooooh, nooo, I’ll find all the easter eggs too distracting from the action, they’ll ruin my concentration, oooh….. my star track must be pure and not polluted by outside nods to other movies. oooohhh…

Saurian brandy. Good one for the prop masters. Any chance we’ll see more TOS items in the movie?

29. 8of12 –
“JJ, don’t junk up our universe with your tangible “fingerprints.” Treat it as a piece. Shoot it well, direct it well, cast it well, but don’t leave your own stupid personal references in it.”

26. Unbel1ever –
“Too bad Mike Okuda doesn’t work on this.”

For all you folks getting angry about these little easter eggs I got news for you: It’s a Star Trek tradition. Okuda and Sternbach put tons of references to anime and Buckaroo Banzai in many, many of the signs and graphics on TNG etc. Tons of ’em. Did that piss you off also? Or did you not even notice them. You probably won’t notice any of JJ’s in-jokes without someone else pointing them out to you so chill.

Lucas and Spielberg did the same thing, too. There was a ‘hieroglyphic’ of R2 and 3PO in the Well of Souls in ‘Raiders of the Lost Ark’.

In-jokes are nothing new. I for one find them fun. Y’know, fun? That thing you’re supposed to have when you watch a summer blockbuster movie?

ooooh noooo, my star trek must be real and not filled with distracting fictional details… ohhh nooooo….


Maybe there is someone in the bowels of the jeffreis tube…say down a hatch …. and every 108 minutes he must input a code of numbers into a very old computer interface in order to prevent the warp core from breaching . And the guy pushing the button is a long haired guy .

See ya in another life brother !!

This Cloverfield business, is, to be frank, bollix.

Easter eggs, references to other films and inside jokes are in much of what is produced. It can be as obvious as the door marked “1701-D” in BSG or as subtle as SNAVE on the displays on TWOK.

BTW – I always thought that the canonistas were older…hmmmmm.


21. SChaos1701 – February 3, 2009

Personally, I think the no money thing is BS but that’s just me.

Oh wait didn’t Kirk tell Spock in Errand of Mercy that the Federation invested a lot of MONEY in their training? Oh no…prepubescent canonistas…please explain that away!

# 44

I want that to happen!!!

I wouldn’t have noticed these if my life depended on it. :(

I noticed the Saurian Brandy, because at some point on TW, we were told that the production bought a supply from the Trek merchandiser who makes them for fans.

I’d love to see Dharma evolve into Section 31.