Last weekend ViacomCBS kicked off their campaign to promote Paramount+, the impending relaunched and rebranded CBS All Access and the new home of the new Star Trek series. On Sunday a new commercial in the humor-tinged promotional series was released, also highlighting the upcoming series Star Trek: Strange New Worlds.
Spock diagnoses a puppet
The new spot continues the story of the campaign, featuring an “expedition” of characters from the ViacomCBS family climbing the Paramount mountain. The first spots featured Ethan Peck as Spock and Anson Mount as Pike, from Strange New Worlds. This time Spock – complete with custom Vulcan ear muffs – appears without Pike, and he comes to the aid of one of the puppets from the Comedy Central series Crank Yankers. As with all the spots, it is narrated by Star Trek: Picard star Sir Patrick Stewart.
The ad premiered during the CBS Sports’ Sunday coverage of PGA Tour Golf, which explains the golf theme for the spot. The 13-week campaign to promote Paramount+ will also feature ads during the Super Bowl, the Grammy Awards, the Masters and March Madness. Paramount+ launches on March 4th.
Get 50% 1 year of Paramount+
ViacomCBS has also rolled out a new promotion. If you sign up now for a CBS All Access annual plan, you can get 50% off your first year. On March 4, your subscription will automatically switch over to Paramount+. To get the 50% off deal CLICK HERE and use the code PARAMOUNTPLUS. This limited-time offer expires on March 3rd.
Keep up with the Star Trek Universe on TV here at TrekMovie.com.