The continued global expansion of Paramount+ continues this month in South Korea and the UK. We have more details on launch events for the UK and the Star Trek content rollout plan for South Korea.
Star Trek stars help launch Paramount+ in the UK
Paramount+ launches in the UK and Ireland on Wednesday, June 22nd. On launch day, the service will include the first three episodes of Strange New Worlds, plus all four seasons of Discovery and all ten episodes of Prodigy. An extensive campaign is running to promote the launch, which includes more Star Trek elements.
There’s an extensive promotional campaign starring Uma Thurman that offers “a peek behind the iconic Paramount Mountain,” which is going out on TV, social media, and in movie theaters over the summer. The spot includes an appearance from Discovery‘s Sonequa Martin-Green as well as multiple Star Trek references, like the USS Enterprise from Strange New Worlds—and Spock’s coffee order. An extended commercial spot is below.
On Monday June 20, Paramount+ is holding a star-studded blue carpet event in London celebrating the UK launch hosted by Graham Norton featuring Kate Mulgrew and Sonequa Martin-Green. The celebrity guest list also includes Gillian Anderson, Jessica Chastain, Miranda Cosgrove, Kevin Costner, Viola Davis, Chiwetel Ejiofor, Naomie Harris, Faith Hill, Tim McGraw, Bill Nighy, David Oyelowo, Michelle Pfeiffer, Kelly Reilly, Michael Shannon, and Sylvester Stallone.
Update: Martin-Green and Mulgrew on the blue carpet
— Paramount+ (@paramountplus) June 20, 2022
In addition, there is an extensive outdoor campaign running nationwide, also promoting Star Trek content on Paramount+. This includes advertising on London’s iconic double-decker buses. Paramount is also doing a “takeover” of London’s West End, transforming the capital’s entertainment district into an homage to its iconic stars, hit shows, and entertainment brands, including Star Trek. There will be a variety of large-scale installations and pop ups along with a “Walk of Stars” with 50 illuminated stars hung above four West End streets, a Paramount+ Experience, plus a pop-up space in Piccadilly Circus allowing fans to immerse themselves in replica sets, memorabilia, and stunt experiences (with some from Star Trek: Discovery). Other outdoor experiences include “Leicester SquarePants,” “Sheridan Street,” and a HALO installation in Piccadilly Circus.
Of course, the campaign extends to the online world. The launch of Star Trek and other original show is being promoted on social media, seen in this tweet from Paramount+ UK.
— Paramount+ UK & Ireland (@ParamountPlusUK) June 16, 2022
Here is the Paramount+ UK on YouTube trailer for Strange New Worlds.
In the UK and Ireland, Paramount+ will be available online at paramountplus.com and via the Paramount+ app. Pricing is £6.99 per month/£69.90 per annum in the UK, with Republic of Ireland pricing to be confirmed in the coming weeks. It will also launch on Sky platforms in the UK with Sky Cinema subscribers getting Paramount+ at no additional cost.
Paramount+ launches in South Korea
Paramount+ has made its first move into Asia, with the launch in South Korea on June 16th. Paramount has partnered with Korea’s CJ ENM for Paramount+ to be included in the number-one K-content platform, TVING. Existing TVING subscribers can stream Paramount+ content at no extra charge. TrekMovie has confirmed that Paramount+ in TVING will include Star Trek legacy shows and new originals. The first three seasons of Star Trek: Discovery are already available, with season 4 coming “soon” according to Paramount+. Prodigy and Strange New Worlds will be added on June 30.
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