Unsuspecting travelers at London’s Heathrow Airport Terminal 5 recently got a surprise seeing a number of Star Trek characters making their way through departures. We have photos, videos, and details on this bit of stunt marketing from British Airways.
Beaming up with BA
British Airways customers can now watch Paramount+ on long-haul flights. To spread the message, BA brought Star Trek to Heathrow Airport where a cadre of Starfleet officers along with a couple of Vulcans made their way through the airport to board “U.S.S. Enterprise Flight 1701 to Starbase 1.” Stunned travelers were seen taking photos and assisting the visitors from the final frontier seeking directions to their boarding gate.
Check out the scene in this video…
BA brought the real thing to London
The authentic Starfleet costumes from Star Trek: Discovery and Star Trek: Strange New Worlds were carefully flown in direct from set, with the lucky costume wearers made up of the airline’s Star Trek-loving colleagues. The Star Trek franchise’s costume designer, Bernadette Greaney, styled five colleagues in unique lieutenant uniforms from Command, Operations and Sciences, with two transformed into Vulcans by Star Trek’s prosthetics team and dressed in the state-of-the-art Vulcan robes. They also had genuine props, including Tribbles, Federation passports and an original Tricorder.
“We wanted to kick off this announcement with Paramount+ in true blockbuster-style by bringing some of their exclusive content to life, directly to our home at Heathrow Terminal 5. It was great to see so many Star Trek fans from across the business come together to help us celebrate this launch, with many colleagues excited to swap their wings for the Starfleet Insignia for a day,” said BA Chief Customer Officer Calum Laming in a statement.
The stunt was done to celebrate the launch of a dedicated Paramount+ channel on the Highlife entertainment platform, which will allow British Airways’ customers to watch from the comfort of their seat when traveling on any long-haul flight in every cabin. Customers will be able to watch a curation of exclusive Paramount+ series targeting all ages on the airline’s Highlife entertainment platform, including HALO, The Offer, Queen of the Universe, Kamp Koral: SpongeBob’s Under Years, iCarly, Yellowstone and the Star Trek series.
Customers who wish to continue watching after their flight can do so by subscribing Paramount+ via a QR code or on ParamountPlus.com. Members of the British Airways’ Executive Club are being offered a one-month free exclusive subscription offer.
Paramount+ launched in the UK & Ireland in June 2022.