ST09 Tidbits (T-48 days): Vulcan Gets A ‘Yes’ + New Esurance Contest + New Kellogg’s Promos + more |
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ST09 Tidbits (T-48 days): Vulcan Gets A ‘Yes’ + New Esurance Contest + New Kellogg’s Promos + more March 20, 2009

by Anthony Pascale , Filed under: Conventions/Events/Attractions,Great Links,Marketing/Promotion,Star Trek (2009 film) , trackback

Today’s Star Trek movie tidbits has great news for the Canadian town of Vulcan, with Paramount announcing they will be giving them their own little premiere. We have details (and a comment from Leonard Nimoy). Plus Esurance has launched a new Star Trek contest today, and Kellogg’s has announced some new promotions coming to a cereal box near you soon. We got all that and more so let’s get started…


Vulcan UPDATE: Canadian town gets a premiere
The two-year long saga of Vulcan, Alberta, Canada has heated up in the last couple of days after it was announced the small town with the Trek name (but with no movie theater) would not be the spot for the global world premiere (that honor went to Sydney Australia). Yesterday we reported that Leonard Nimoy had taken up the cause of his fellow Vulcans, and later we provided an update that Paramount was still working on something for them. This afternoon Paramount just sent over an official statement about how they are going to give Vulcans their own preview:

Paramount and Vulcan Tourism are thrilled to bring an exclusive pre-release screening of STAR TREK to Vulcan residents. Knowing how special the series has been to the town of Vulcan, Paramount and Vulcan Tourism have been collaborating for months to plan just the right event. The private screening will be held for 300 lottery-winning Vulcan residents at a state-of-the-art movie theater in Calgary. The special event includes transportation, refreshments and STAR TREK memorabilia. Everyone who worked on STAR TREK is excited about bringing the highly anticipated film to fans everywhere and especially to the residents of Vulcan.

Mr. Nimoy of course finds this turn of events quite logical. The statement also quotes the original Vulcan:

I have been informed of the logical plan that Paramount Pictures and the town of Vulcan have been working on to host an advanced screening of Star Trek. The people of Vulcan have been heard and, although it is atypical for Vulcans, they are, in fact, excited. To all, live long and prosper

Nimoy weeps for joy for his fellow Vulcans

Esurance launch new contest – win a trip to space camp
Today Esurance, one of Paramount’s partners, launched their second Star Trek related contest. The "Explore New Worlds" sweepstakes offers a grand prize of an Adult trip for two to Space Camp in Huntsville, Alabama, where they will experience training simulators and simulated Space Shuttle missions, and tons more space fun. Winner even gets $1k in ‘spending money.’ The sweepstakes closes on May 7, 2009 at Noon PST. Go to for more and to enter the contest.

Esurance has also chosen the winner for their ‘Biggest Trekkie’ contest. They picked a video called ‘Trekitis’ which was a last minute submission (after we picked our last ‘video of the week’). The very creative video by Dori T. from San Rafael, CA, bring in the whole family. Esurance also tells TrekMovie that one of our weekly picks ("Growing Up Trekkie" submitted by Andrew), was the runner up. So close!…but at least we got you a T-Shirt! You can see the winner and other vidoes at (click ‘watch Trekkie Videos on the right). Esurance has also uploaded some of their favorite videos to their Biggest Trekkie YouTube Channel.

Esurance could send you to space (camp)

Free Tickets and Command Badges from Kelloggs
Last week TrekMovie first reported that Kellogg’s had joined the Star Trek movie juggernaut, starting off with their Eggo waffle line (and a plate give-away).  Now are emerging from Kellogg’s about two new promotions for Star Trek. First up all flavors of Pop Tarts (8 count, 12 count, and 16 count varieties) will be offering free Official Movie Pass vouchers (details at  And secondly Star Trek will also adorn boxes of Kellogg’s popular cereals (such as Frosted Mini-Wheats, Frosted Flakes, Apple Jacks, Corn Pops, Froot Loops, and Rice Krispies). Inside each box there will be one of five different Star Trek badges which special insignia and power beam. Fans could collect a badge representing Starfleet science, command, and engineering, the Romulan Empire, and the Klingon Empire (details at There will be more announcements of Kelloggs products soon, and TrekMovie will continue to bring you the details about this GREEEAAAAT news.

Kellogg’s Star Trek promotions headed to your local market

ST09 Bullets
So much Star Trek 2009 news is coming, we have to condense some of it into bit sized bullet form:

Rogen (playing Trekkie in ‘Fanboys’) really is one


1. thorsten - March 20, 2009

Vulcan is saved!

2. Ed G. - March 20, 2009

whoooo hooooo T-48 days….

3. Harry Ballz - March 20, 2009

Spock saves Vulcan! Now let’s see if he does it in the movie!

4. Fansince9 - March 20, 2009

I’m nowhere near Vulcan, however I know how much the people of that town were hoping for this. I think it’s wonderful, and kudos to Mr. Nimoy for helping to bring all this about.

I love happy endings (*sniff!*)

5. TomcatJosh - March 20, 2009

Yay!! Looks like I Will be buying poptarts now, and will worf down my existing Apple Jacks Package!

6. Captain Hackett - March 20, 2009

Great news for Vulcan!

7. Jared Butcher - March 20, 2009

That’s great that Vulcan is getting it’s event. Too bad its not something bigger and open to the general public.

I live in Victoria, BC, Canada and some friends and I were planning on taking a road trip to Vulcan if they had had the big they hoped for.

Hopefully all the press the town has gotten out of this struggle will bring more people to their town.

8. That One Guy - March 20, 2009

L’eggo my Eggoprise!

9. SirMartman - March 20, 2009

I wanta Enterprise bowl !!!

And I wanta see the Offical poster for ST :TFB

it should be comming in 2 weeks I guess,, maybe sooner if someone leaks it.

10. Mike Ten - March 20, 2009

Great news for Vulcan, that was really nice of Paramount. Would I be able to enter in the contest for one of the 300 tickets if I move to Vulcan next week?

Also, if I was Mr. Abrams, I’d stay far away from the horses just as a precaution.
I’m not saying Mr. Shatner would do anything but he did seem alittle upset about not being in the film….

11. TrekkyStar - March 20, 2009

Oh My GOSH! Tomorrow there will be…. 47!!! days till STXI………..


12. DGill - March 20, 2009


Yeah, he probably trained his horses to kick JJ point blank on command.

Shatner: “Hey, JJ, come take a look at my prized steed here. Closer….closer…”


13. Radioactive Spock - March 20, 2009

Awesome. Glad Vulcan is getting a screening. Should also be good for publicity. Can’t wait!!

14. Carlg - March 20, 2009

Awww, bless. :)

I may have to bite the bullet and choke down a buch of Corn Pops now.

15. kelinda - March 20, 2009

Hate to say it but, it looks like what Leonard Nimoy wants, Leonard Nimoy gets.

16. DGill - March 20, 2009

Eggos, definitely. Pop Tarts, maybe–but I’ll never touch Corn Pops again in a million years! I like some of the prizes they’re offering; the beam-up badge reminds me of a toy I got for Christmas when “Generations” came out.

17. Richard Daystrom - March 20, 2009

Definitely buying the Pop Tarts, oh those delicious Pop Tarts!

18. Quatlo - March 20, 2009

If this film flops it won’t be because of a lack of PR ploys. Having advance screenings means a high probability of favorable early reviews. Am glad the creators are so confident in the film. Still hoping it is great entertainment as well as a big money maker to keep Trek alive.

19. ZENM0 - March 20, 2009

#18 – Exactly, what supposedly killed Enterprise will definately not be to blame if this movie doesn’t perform to expectation.

20. screaming satellite - March 20, 2009

its like 1979 all over again!

lets hope the new film dosnt let everyone down like that one…im sure it wont i mean..its already been done…the mistake of turning Trek into 2001 meets Solaris have been learned (i can sort of see why they went for that approach…sort of like ok the tv show was a cartoon – this is a big movie…its gonna be serious!! out with the camp and in with the big questions and realistic future)

with this we’ll get the ‘feel’ of movies II, III, IV (& VI)…basically the star trek the makers of this grew up with – when i say ‘feel’ i mean the balence between action, humour, scares, icky creatures, gore, deaths, space battles, fist fights, military, bushy haired kirk etc etc along with a powerful villian/mysterious force..

it will probably be somewhat similar to the lost Trek VI (Bennetts Star Fleet Academy) except with the added bonus of old spock and nero from the future and planets imploading etc

so really its been 20 years in the making (as the idea for the prequel was around 89 to hit screens in 91)

21. screaming satellite - March 20, 2009

btw to Anthony – maybe there could be a story on sometime about the lost Trek VI…im sure people would like to know more – cast details, how far it really went before it was nixed, what bennett has to say now etc etc…theres never been much about it other than a couple of brief articles in cinefantastique and the making of the trek films/making of Trek VI (Ed Gross)

on the Trek VI dvd extras Ralph Winter and i think shatner talk a little about it and there is some prod artwork of young kirk, spock etc and the enterprise which looked alot like the NX-01 (obvioulsy they mustve gone back to those drawing when doing the tv show)…not sure why it was to look like that though..i mean wouldnt it look like it did in TOS/movies?

22. Michael Broadhead - March 20, 2009

These Leonard Nimoy quotes seem… odd. They don’t seem very Leonard -like to me… Are we sure he actually said them? Or did someone invent it?

23. Stanky McFibberich - March 20, 2009

re: 20
“so really its been 20 years in the making (as the idea for the prequel was around 89 to hit screens in 91)”

I thought it was a bad idea then…and a worse one now.

24. Selor - March 20, 2009

So few days… and oh so long to wait… how… how can we survive this agony, filled with anxiety and eagerness… everyday seems to last and last… only the thoughts about the End of the Waiting keep us alive! Rise my brothers and Sisters, RISE! Now it’s our turn!

25. Chroma - March 20, 2009

@21: The NX-01 design was actually inspired by the Akira Class ships.

26. SerenityActual - March 20, 2009

Good for Vulcan!

27. The Governator - March 20, 2009

23. Stanky McFibberich

Just because the movie isn’t what you want it to be doesn’t mean it is a bad idea. Most people are really excited about this… Its too bad you aren’t. Oh well, to each his own.

28. Jimtibkirk - March 20, 2009

Good for Vulcan. Glad they got their due. They recently had a display in the foyer of Edmonton’s concert hall when the symphony held a sci-fi concert featuring George Takei. They were all in starfleet uniforms selling Spock ears, and even got the ushers to wear them that night. Of course I bought a pair. It was all good fun.

29. Sybok's Secret Brother - March 20, 2009

Go Vulcan!

30. Shatner_Fan_Prime - March 20, 2009

#23 “I thought it was a bad idea then…and a worse one now.”

I hated the idea then, because the original cast still had more adventures left in them. I would have been pissed to see my beloved TOS crew pushed out of the spotlight in the 1980’s. But now, with 2 dead and the rest in their 70’s, it seems logical to recast. I am glad Paramount ulitmately had the good taste to wait this long.

31. Liz - March 20, 2009

Cool. Glad to hear Rogen promote Trek.

32. Shatner_Fan_Prime - March 20, 2009

Oh, it should go without saying, but …… even though I endorse recasting, Shatner still should’ve been IN the movie!!!!!!


33. jas_montreal - March 20, 2009


34. Newman - March 20, 2009

That is awesome of Paramount to do that for Vulcan.

Kudos to the movers and shakers of Paramount for proving that some big businesses actually care about the little people.

35. cpelc - March 20, 2009

I wonder what the Klingon logo will look like? Will it be the three-point symbol we are used to or the original from errand of mercy?

36. Maltz - March 20, 2009


I want to hear more about this “Lost Trek VI”. Are you saying (okay, typing) that originally, Star Trek VI was not supposed to be the swan song of the old crew, but rather a re-start with a new cast playing Kirk et al?

37. Green-Blooded-Bastard - March 20, 2009

Nimoy is an absolute class act. Bless him. I hope those 300 lucky Vulcans have the time of their lives.

38. DGill - March 20, 2009


Before ‘The Undiscovered Country’ started taking shape, Harve Bennett (who was producer at the time) had an idea for a film in which Kirk and Spock met at the Academy and had their first big space adventure. It was intended to take place from a retrospective point-of-view via Dr. McCoy giving a speech at the Academy. If you go to Memory Alpha you can see several preliminary sketches of what the characters and vehicles would’ve looked like (including the Enterprise). However, Paramount did not want an Academy movie at the time and wanted to move forward with the original cast (I think this was wise considering how they wanted it to be “Top Gun in space”. Yuck). As a result, Harve Bennett tendered his resignation in spite of being offered $1.5 million to continue as producer of the sixth film. It is kind of uncanny that after all these years, a hip new JJ Abrams movie has come along that actually shares more in common with that long-lost project than anything else.

Of course, all of that info is from the top of my head. I don’t know what I’m missing. :P

39. Iowagirl - March 20, 2009


Ah, wishful thinking…:D

40. MvRojo - March 21, 2009

If anyone goes and sees “I Love You, Man,” my theatre showed the newest Trek trailer with it. Considering all the other trailers were random comedies, it might have come with the film (which would be a great thing since it’s definitely reaching a different audience).

41. S. John Ross - March 21, 2009

Re Vulcan: Really beautiful. Good on you, Mr. Nimoy.

42. Jordan - March 21, 2009

must. get. tickets.

43. Jeff C - March 21, 2009

Anyone else hear that Bryan Fuller wants to do a new Trek TV show?

I hope he decided to set it in the future of the original timeline, rather than the new–so the film series and TV show can go their own way and not be influenced by each other. Also, it would be a good marketing idea since some fans want the old Universe and some want the New…

44. Smitty™ - March 21, 2009

Beam Up Badge?

Looks like I’m gonna be buying Corn Pops!

Will the Poptarts have Redshirt Raspberry flavor?


45. Space Squirt - March 21, 2009

Am I the only one who noticed that Spock’s jellyfish ship crashes kamikazi style into Nero’s ship?

46. Space Squirt - March 21, 2009

…it’s in the trailer

47. thorsten - March 21, 2009

It is kamikaze… from kami ‘divinity’ + kaze ‘wind,’ originally referring to the gale that, in Japanese tradition, destroyed the fleet of invading Mongols in 1281.

48. Holger - March 21, 2009

Someday I’m gonna visit Canada (got a friend in Montréal – no, not Shatner) and then I’ll make sure I’ll go to Vulcan.

49. Rico - March 21, 2009

Congrats to the winner who did the “Trekitis” video – it was nicely done. I didn’t win, but at least I made it to their Youtube top picks.

50. Nick - March 21, 2009

I laughed at “Beam Up Badge!”

51. Space Squirt - March 21, 2009

I um dip in zee plak-tow.

52. mitelman - March 21, 2009


do you realize how far Vulcan is from Montreal? 3,577km! It’s a little bit of an extra trip!

53. richpit - March 21, 2009

Luckily, I LOVE Corn Pops…so I’ll be getting a box with that “beam up badge” deal in it!

54. Capt Mike Of The Terran Empire - March 21, 2009

Ok. Great for Vulcan. I knew Spock himself could get Paramount to se the Logic in Getting Vulcan a Screening of Trek. looks like Ill be Buying me a lot of Ceral and Eggo Waffles. Yum Yum!!. Esurence. kool as usual. But ill stay with State Farm. Lol. the Sg=hat and J.J Burry the hatchit. Maybe a Shat in the Next Movie. We will see. Space camp would be a lot of fun. But Ill take the 1,000$ and have more fun in seeing Trek at least 20 times at the theater.

55. Capt Mike Of The Terran Empire - March 21, 2009

The Shat and J.J Bury the Hatchet. Maybe a Shat in the Next trek Movie.

56. fred - March 21, 2009

They mist have finally filmed Shat’s cameo, now he’s happy.

57. Closettrekker - March 21, 2009

#43—Very old news. TM covered that months ago.

58. Smitty™ - March 21, 2009

I’m holding in my hot little hands one of the Kellogggs Beam Me Up Badges.

The Klingon Empire one and a nice looking piece black with the Klingon emblem/button is orange.

Press it and a red LED light comes on on top.

Looks like I’m gonna buy more cereal to get them all.

Oh for a Stafleet badge!


59. thorsten - March 21, 2009


cool, Smittmaestro!
upload an image on twitter…

60. spockatatic - March 21, 2009

I don’t live in Vulcan, but I live pretty close. I remember going there with my family when I was younger, and I remember how much I enjoyed my stay. Atta be, Nimoy, for helping those delightful people!!!

61. Smitty™ - March 21, 2009

Kellogs’ Klingon Beam Me Up Badge

Based on the Klingon comm badge…


62. thorsten - March 21, 2009


nice, thanks!

63. jim - March 21, 2009

why did nimoy never run for president?

64. DrNebuloso - March 21, 2009

That is satisfactory

65. MistySteele - March 21, 2009

Oh HELL YES! I live in Calgary. And I WILL find a way to get into this pre-screening. Been to the con once, going again this year. Really fun, nice small town feel and all.

66. thorsten - March 21, 2009


Good Luck, Misty!

67. NaradaAlpha - March 21, 2009

WTH??? why is it invariably all promo merchandise put out by companies for films is horribly inaccurate in relation to its on-screen equivalent? how hard is it to put a command star IN THE CENTER of the arrowhead emblem instead of at the top?

68. Bill Lutz - March 21, 2009

well well well
Paramount caved in.

69. Holger - March 21, 2009

52: Yup, Canada’s a big country. But I wanna see this Vulcan.

70. Space Squirt - March 21, 2009

It’ll be well worth the free publicity.
Star Trek movie plays Vulcan…Canada.
Bet it’ll be reported like that on all the infotainment media.

71. Bryan S - March 21, 2009

I think I should move south about 4 hours and become a resident of Vulcan! Living in Edmonton, Alberta (The Capital City of Alberta) is nice, but I would kill to be one of the 300 people who get the chance to go down there

72. Bryan - March 21, 2009

@48 – Montreal is in Quebec, which is actually on the other side of the Country. Vulcan is in Alberta. To give you some Geographic understanding…

Alberta borders Montana, and Quebec borders Maine / New York State so you’d have a long trek between the two… Exact distance according to Google Earth Montreal to Vulcan is 3, 577 km

73. Gorn Captain - March 21, 2009

New Series: Set it at the same time as the new movie series in the new universe…aboard the USS Reliant.

Wouldn’t that be sort of cool?

74. Gav - March 21, 2009

Why even make a Romulan badge for the cereal? Abrams murders the entire race for the movie. THeres no point.

75. Capt. of the USS Anduril - March 21, 2009

He doesn’t murder the entire Romulan race. That’s the same as saying that if you blew up England, you’d kill all the English. Wrong. Colonies still exist in both cases. Plenty of Romulans left. ;)

76. Chroma - March 21, 2009

Cool idea Gorn, although that ship idea needs a little tweaking imo.

77. Fleet Captain Kor'Tar - March 21, 2009

#61 -Smitty : Question , in which one of the 6 cereals in the promotion did you find the Klingon badge? Just to help a fellow warrior find his communications device . {{{;)

78. John Gill - March 21, 2009

I just picked up a box of Corn Pops and a box of Fruit Loops, the Fruit loops has the insignia thingy that lights up, I got the Klingon version, drats, BUT, all the Starfleet insignias pictured on the box are from the new movie, so it looks like they are holding true to solid Canon on The Klingon symbol, it is exactly like the original series.
The Corn pops, on the other hand, comes with an “offer” to get a freeFlash drive wrist band if you mail in 8 Star Trek Tokens cut from each box, or one token and $7.99, this is a pretty neat looking item.
The nicest thing is a new view of Nero on The Corn pops box, with rounded ears and tats, also a new view of The Enterprise. Fruit loops has a picture of Quinto and Pine as Spock and Kirk in a pose we’ve seen a million times, and a shot of The Enterprise that looks great.

79. Fansince9 - March 21, 2009

Cool, thanks for the info!

80. tony pieta - March 21, 2009

dammit!! i’m diabetic so now what am i going to do? i’m going to end up buying boxes of sugary cereal to dump out just to get the badges. am i a life long trek geek? you bet your sweet jefferies tubes!

81. Fleet Captain Kor'Tar - March 21, 2009

Hey John Gill , if you don’t want your klingon badge I’d be happy to take it offf your hands for you ;)

82. Gav - March 21, 2009


There wouldnt be enough Romulans left to continue the race. The race is now as good as extinct. The remaining numbers will steadily decline. It’s a known fact that if you kill the head the remaining limbs are useless.

Look at what happened to humanity in that one episode of Enterprise where the Xindi blow up the Earth. Only 6000 remained and The remaining humans were easily tracked down and obliterated.

The Romulans can never be any sort of a threat again and we have JJ Abrams and his canon molesting ways to thank for it. I knew this movie would be the death of Star Trek (Or at least the death of everything that came before this movie) Romulans are only the beginning!

83. Gav - March 21, 2009


Im a diabetic too.

Fortunately Ive got my sister’s kids I can foist the cereal on.

84. Capt. of the USS Anduril - March 21, 2009

Ummm, wrong #82. If you’ve been following the timeline as STO or the books puts it so far, there are technically TWO Romulan Empires. The fall of Romulus doesn’t mean the end of the civilization. Also, in Enterprise, you’re referring to humanity before it began to spread out all over the place. They only had a few colonies. Romulus is a huge stellar Empire, which means they’d have hundreds, if not thousands of colony worlds. And what does it matter if they are gone? They’re not ruining canon since it happens after Nemesis. You can completely ignore the entire thing. Unless you’re planning on playing STO, which has already destroyed established canon with the Klingon Empire under Martok withdrawing from all treaties with the Federation and waging war. Sorry, not buying it. So, what JJ’s doing is no more retarded that what Cryptic’s doing with STO. And please, see the god**** movie before you judge it, for heaven’s sake. You sound like the whiny kids who say “I don’t like it! I never tried it, but I don’t like it!”

85. Kit - March 22, 2009

I am glad that they worked something out with the Vulcans *g*, but also a little sad that they don’t get their own screening. It will still be great for those residents who win a ticket, but it sure would’ve been nicer for the town if they had an outdoor screening for all the people who live there. Now they are competing against each other to see the movie in another town, but it would’ve been nicer for them to all see it in Vulcan together. Plus it would’ve gotten them an insane amout of tourists.

86. AJ - March 22, 2009



I don’t know if you’ve ever been to a drive-in movie, but they just suck.

Vulcan asked for the premier of what will be a state-of-the-art film in terms of SFX and sound design. Watching it in a field, or in a jerry-rigged barn/town hall will NOT do the film justice.

Also, you are assuming that the entire population of Vulcan (under 2,000) will now ‘compete’ to see the film in Calgary. I think Paramount’s solution will assuage the die-hards, and the rest can watch in the cinemas at their leisure.

87. tm - March 22, 2009

I just got home from the store and saw two more awesome kellogs promos. i’m getting everyone i know involved to save up the tokens so i can get them.. i’m keeping my eye out for the other promotions.

awesome news for Vulcan.

88. Smitty™ - March 22, 2009

77. F_C_K

You want a Klingon badge go with Froot Loops.

I learned that today when the only ones that had the badge were FLs opened them all and bingon all Klingon!


89. Canadianknight - March 22, 2009

Wonder if I can rent an apartment in Vulcan for a couple of months… would that get me a ticket? ;) (Jealous Calgary resident! Congrats Vulcans!)

90. Michael - March 23, 2009

“IF” I found 10 pkgs of Poptarts w/ the promo pkging today…..and mailed them immediately….the bloody free movie passes to the new film states it takes 90 days to get back by return mail?!
The film opens in 40+ kiss seeing the film opening day w/ this offer! You’d be lucky if ya get the vouchers in time to see it at a theater before it fades from the screens, or is only found in the outskirts of town still playing to small audiences! Way to go Paramount/Kelloggs!

91. Christine - March 23, 2009

OMG. Time to get those Strawberry Poptarts. (Hey, I eat ’em before school every day anyways.)

And how generous of Mr. Shatner. But, y’know Abrams.. With all he’s done, he’s so awesome, how could anyone be mad at him for a REALLY long time? (Okay, maybe wrong site to say that.. hehe.)

92. Gav - March 24, 2009

84: Does one need to piss on an electric fence in order to justifiably have the opinion it’s something you wouldnt like to do?

Ive watched the promos. Its nothing but flashy explosions, action and beautiful people. It doesnt have any of the heart or soul seen in anything Roddenberry did. This isnt Star Trek, it’s TOP GUN in space. They didnt even make the faintest bit of effort to make it look like it could take place in the TOS era. Its all style with zero substance. Empty calories.

93. P:SI #357 “Because the Box of Orden Tells Us To” | Project: Shadow - March 24, 2009

[…] Vulcan Gets A ‘Yes’ (via TrekMovie) […]

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