The third season of Star Trek: Picard has been popular with fans and critics, and now there’s metrics to back that up—the show is a bona fide hit for Paramount+.
Picard arrives in Nielsen’s Top 10
Nielsen, known as the leading company doing broadcast and cable television ratings, also tracks streaming. And their latest release features Star Trek: Picard on the original programming top 10 list, showing up at number 9. Unlike their television ratings which track share and viewers, the streaming chart tracks total minutes viewed for each show (in millions), with Picard coming in at 310 million.
This is a Star Trek first for Nielsen which started charting streaming content in 2021 but only started tracking Paramount+ shows earlier this year. As noted above, this chart covers mid-March, around the release of the fourth episode of Picard season 3. Nielsen’s streaming charts take around a month to be released. This indicates that the Picard audience is growing during season 3 and so the show could start showing up more in the coming weeks.
This is only the second time Paramount+ has made the list, following 1923, one of their Yellowstone spin-offs, which showed up on the same chart two weeks ago (at number 6 with 560 million minutes viewed). Tracking streaming is more complicated, due to how each service has a different number of subscribers. Shows on Netflix and Disney+ tend to dominate the streaming charts, but those streaming services also have significantly more subscribers than Paramount+.
So, about that spin-off…
Nielsen ratings have always dominated the discussion in Hollywood. Reporting on the same Nielsen release, The Hollywood Reporter headline leads with “‘Star Trek: Picard’ Makes Streaming Chart Debut.” Paramount is tightening its belt when it comes to spending on original content and it recently decided to end Star Trek: Discovery with the fifth season, but the now documented popularity of season 3 of Picard will be noticed by Paramount and executive producer Alex Kurtzman, who oversees the franchise for Paramount+. This attention can only help the ambitions of showrunner Terry Matalas with the “Star Trek: Legacy” spin-off series he envisions.
Star Trek: Picard wraps up next Thursday with the season and series finale.
The third and final season of Picard premiered on Thursday, Feb. 16, 2023, exclusively on Paramount+ in the U.S., and Latin America, and on February 17 Paramount+ in Europe and elsewhere, with new episodes of the 10-episode-long season available to stream weekly. It also debuted on Friday, Feb. 17 internationally on Amazon Prime Video in more than 200 countries and territories. In Canada, it airs on Bell Media’s CTV Sci-Fi Channel and streams on Crave.
Keep up with news about the Star Trek Universe at TrekMovie.com.