As part of Star Trek Day 2023, it was announced today that Star Trek and actor and hip hop artist Kid Cudi are teaming up for the “Boldly Be” campaign this October. The collab will feature a new Trek inspired song by Kid Cudi, interactive games, and a fashion line.
Star Trek x Kid Cudi
Star Trek and Scott Mescudi, better known by his stage name Kid Cudi, have joined forces this collaboration they say “reflects the optimistic and inclusive spirit of adventure, discovery, imagination, and most importantly, hope, at the heart of the cultural phenomenon.”
The collaboration includes Kid Cudi’s “unique lens on music” with an original song inspired by Star Trek. There will also be an interactive gaming component and a “bold fashion collaboration” launching this October. Additional details will be announced at a later date, but here is a teaser video released on Star Trek Day.
Mescudi had this to say in a statement:
I grew up watching ‘Star Trek’ with my dad who is single handedly responsible for turning me into a fan. The most important thing to me is to be as authentic as possible. ‘Star Trek’s’ mission has always been about having a hopeful future and when I was first approached about this project it was the perfect marriage of all the things I believe in – being brave and a hero by doing what’s right and fighting for freedom. I can’t wait to share my love of this incredible franchise with the world.
The “Boldly Be” is inspired by Star Trek’s ethos of IDIC (Infinite Diversity in Infinite Combinations). StarTrek.com invites fans around the world to celebrate their own selves by sharing their boldest moments and collaborating on stories and visuals that represent Star Trek’s enduring message of hope, authenticity, discovery and more. For more details, follow @StarTrek on social and await more details on how to get involved with “Boldly Be.”
Keep up with news for the Star Trek Universe at TrekMovie.com.