Marketing/Promotion

CBS/Paramount, Discovery, Marketing/Promotion, Science/Technology | January 4, 2017 | By: Kayla Iacovino 94 comments so far

CBS and Alcatel Reveal First “Star Trek: Discovery” Ad Tie-in With 360° Video

Alcatel, a large North American mobile phone manufacturer, has partnered with CBS Interactive to debut what they are calling a “VR experience” at major tech conference CES 2017. The 360° video is hosted on CBS’s YouTube channel and is the first advertisement tie-in for Star Trek: Discovery although it does not contain any material directly related to the network’s newest Star Trek series.

Marketing/Promotion, Spoilers, Star Trek Beyond | July 17, 2016 | By: TrekMovie.com Staff 83 comments so far

SPOILER ALERT: Stay far away from newest promo “Be Ready”

In what seems to be a misstep for the marketing machine, Paramount UK has posted a new promo that we feel reveals far too much about Star Trek Beyond’s villain Krall, it is titled “Be Ready”. TrekMovie recommends everyone avoid this video, it really is that big of a deal. The video is making the rounds, and people who noticed it when it first posted, watched it, and now regret it. We will not be posting a link to it, however it is already out there on social media, so you’ve been warned!

Marketing/Promotion, Star Trek Beyond | June 17, 2016 | By: Kayla Iacovino 326 comments so far

Chris Pine: “You can’t make cerebral Star Trek in 2016” *UPDATED*

Chris Pine was one of many Star Trek Beyond stars to sit down with Britain’s biggest SF and fantasy magazine, SFX, to talk Trek and more. On making Trek in 2016, Pine said that, while the JJ films have tried to touch on “demanding questions and themes”, it’s just not possible to make a movie without “wham-bam explosions and planets blowing up”. Plus, SFX grabbed exclusive interviews from Director Justin Lin, Karl Urban, John Cho, and Soufia Boutella, who joins the cast as Jaylah. [UPDATE]: Quote from Sofia Boutella on her new character, Jaylah, who has the most in common with Kirk.

Marketing/Promotion, Star Trek Beyond | June 16, 2016 | By: Laurie Ulster 2 comments so far

Three Ways To Win Tickets To The STAR TREK BEYOND Red Carpet Premiere

Dying to go to the Star Trek Beyond red carpet premiere at Comic-Con in San Diego on July 20th? Don’t have tickets? Don’t have airfare? Don’t have a place to stay? I feel your pain. In the spirit of not hoarding opportunities to win all of the above, here are three different companies offering ways for you to make your Star Trek Beyond dreams come true.

Contest, Conventions/Events/Attractions, Marketing/Promotion, Mission Log Podcast, Shuttle Pod, Star Trek Beyond | May 9, 2016 | By: Kayla Iacovino 119 comments so far

Shuttle Pod, Mission Log Podcasts Team Up For Star Trek Beyond Fan Event Ticket GIVEAWAY [UPDATED: WINNERS ANNOUNCED]

Here’s your chance to join the fun at the May 20th Star Trek Beyond fan event and trailer premiere being held at the Paramount Studios lot in Los Angeles, California. Your two favorite Star Trek podcasts are teaming up to send 20 pairs of trekkies to the show, with 10 winners chosen from entries on each website. Hit the jump for details. [UPDATE: Winners announced!]

CBS/Paramount, Marketing/Promotion, Star Trek Beyond | May 2, 2016 | By: Kayla Iacovino 83 comments so far

Official Rules Announced To Win Tickets To STAR TREK BEYOND Fan Event

The second trailer for Star Trek Beyond will premiere at a special fan event at Paramount Studios in Los Angeles on May 20th. Today, Paramount released the official rules for a video contest that will allow fans to show the world “How you Go Beyond as a Star Trek fan”, including 5 grand prizes that include airfare and a 2-night hotel stay in LA for the event.

Marketing/Promotion, Star Trek Beyond, Star Trek Into Darkness | May 2, 2016 | By: Kayla Iacovino 147 comments so far

Comparing the Advertising Timelines: STAR TREK BEYOND Promo Lagging Way Behind INTO DARKNESS

Some might be surprised that Star Trek Beyond is coming out in two and half months, considering the lack of advertising we’ve seen for the film. At least, that’s been the sentiment on news sites, blogs, and comment boards around the internet: shouldn’t we have another trailer or more photos by now? But is the advertising for Beyond really that abysmal compared to the previous two films? We’ve constructed an interactive timeline comparing the release of promotional material before Beyond and Star Trek Into Darkness to find out.