At San Diego Comic-Con, TrekMovie spoke to Star Trek: Discovery executive producer and co-creator Alex Kurtzman and executive producer Akiva Goldsman.
Trying to delight Trekkies and welcome new fans
We asked what kind of audience they were targeting for Star Trek: Discovery, more long-time fans, new fans or non-fans. Kurtzman weighted in saying:
Yes [targeting] everything. As fans of Trek we are most certainly looking to bring in fans. And the hope is to build a larger world that non-fans can get really excited about.
Goldsman also weighed in on the target audience, saying:
We are very, very attentive of the divergence between audience bases. We know that there are folks like us – who know way too much – and folks who know little or none at all. So the barrier to entry has been reduced. We are trying to be welcoming to people who have never seen an episode of Trek, but also really delightful to those us who can’t stop seeing them. So that is our outcome goal. Star Trek is always about a world that is for everyone. Our show tries to be for everyone.
CBS All Access Platform offers opportunity for serialized character stories
Kurtzman also talked about the opportunity offered by having Star Trek: Discovery on the CBS All Access streaming service:
The fact that we are on a streaming channel allows us to tell the stories in a different way. These are serialized stories. They are not stand-alone stories. So there there is an emotional continuity and characters are learning as they go. They don’t forget what happened last week. And that is really exciting. So in the way you would watch any series for the characters and for that approach we get to do that here and that is really exciting.
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