Marketing/Promotion,Star Trek (2009 film) , trackback
The commercial blitz for the new Star Trek is just non-stop right now. Paramount has recently aired two specialized commercials. One touts the critical response the film has already received, and another is an ‘intro’ commercial targeted for kids. Both include some bits that haven’t been seen before, check them out below.
[update: new clip and caps added]
This commercial uses new rousing music (again not from the movie), and is interspersed with quotes from Newsweek, Rolling Stone, Access Hollywood and Film.com. The spot is clearly trying to build that ‘buzz momentum’ even before the bulk of the reviews start to drop next week. There are a couple of new shots, including Robau in the captain’s chair.
Kid’s intro – Who’s Who On The Crew
The second commercial is running on Nickelodeon and is aimed at getting kids into the new Star Trek by introducing the characters. This version introduces Scotty, Bones and Kirk with clips from all three (including some new stuff). It looks like there will be other ‘intro’ commercials for more cast members.
Chris Hemsworth Clip
Australian Chris Hemsworth was on an Australian morning show where they interspersed his interview with clips of him playing George Kirk.
Screencaps & analysis
The following are the new bits in the commercials and the clip.
Kirk tries to find Uhura while McCoy tries to find the right injection
Romulan drilling rig under attack
USS Kelvin’s Captain Robau sees the Narada for the first time
Enterprise comes out of warp
Kids intro commercial
Scotty gives it all she’s got
Scotty working in transporter room
Kirk and Spock beam onto the Narada
McCoy scans Kirk (Chekov on screen)
McCoy tries to cure Kirk of giant hands and numb tongue
McCoy injects Kirk with various things
George Kirk in command of USS Kelvin
Alnschloss K’Bentayr works the controls on the USS Kelvin
Winona Kirk in Kelvin turbolift
The bowels of the USS Kelvin
About that LOST clip
Yesterday we put up a clip that was shown during Lost this week, however that clip was pulled due to a copyright claim so we removed the article. However, TrekMovie expects the clip to appear online officially soon, and when it does we will put up a new article.
More trailer analysis and details
And in case you missed it, check out our previous shot-by-shot analyses:
NOTE: numbering updated to match official Paramount scheme
- Trailer #2 (first ‘theatrical trailer’ also recut as ‘TV Spot #1)
- TV Spot #2 (aka Super Bowl commercial)
- Trailer #3
- TV Spot #3
- Kid-friendly Trailer (shown on Nickelodeon, no official #)
- TV Spot #4
- ‘New Beginning’ TV Spot (shown w/ UFC & WWE, no official #)
- TV Spot #5
- TV Spot #6 & 2 more commercials
- 3 New Commercials
- 12th commercial