Another Star Trek TV Spot – Star Trek Is Reborn

Another day and another commercial. Paramount has another spot out that touts the early critical response to the new Star Trek movie, and it also happens to contain some new bits. See it below with our usual analysis [note: commercial contains spoilers].



At this point you can start to lose count of the Star Trek commercials but Paramount consider this one ‘TV Spot 9’ [it is also on their Facebook page] But it is really the 14th or 15th depending on how you are counting. It is a variant on the ‘critics’ commercial with quotes from movie critics about the film. The tagline is "Star Trek is Reborn" and it contains a few bits of new footage.

[note spot contains spoilers]

Screencaps & analysis

Click images to enlarge

Kirk plays with salt shaker shaped like the USS Kelvin in Iowa bar

Sulu uses his auto-retracting parachute harness to pull himself back up to drilling rig over Vulcan

Drilling rig falls

USS Kelvin (small object on right) faces down the Narada


More trailer analysis and details
And in case you missed it, check out our previous shot-by-shot analyses:

NOTE: numbering updated to match official Paramount scheme

(Video cap thanks to  Salvor)

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Hmmmmm….I kinda want that salt shaker.

First comment! I think it’s interesting how the drilling rig splash lands in San Francisco…
Going to destroy Starfleet with it’s big beam-thing?


Damn thats sweet. Can’t wait!

So JAZZZZZZZZZED for next weekend!!

I want that shaker too!



Still surprised that not a single TV spot made any mention of Leonard Nimoy’s presence in the movie.

I booked my tickets! Can’t wait to see it!

An object of that size falling from orbit into Earth would sure make a bigger splash than that…


I guess the drilling rig falling into SF Bay just gave away the ending.

First shot of the drilling rig: You can clearly see a new artificial island right next to the bridge. It certainly isn’t Alcatraz (which is much further away). I guess that pretty much explains the geographical issues people had with the trailer.

I was lucky to see the movie on early showing in Prague few days ago. It’s realy unique Star Trek movie. So much fun on this big thrill ride. Now I just enjoying these new spots. Frankly it’s better not to see them before the movie. The level of surprise drops rapidly, when you watch all of them. But I now, resistance is futile. :DD

Can’t wait to see it second time. Star Trek lives!!

8. Mike Stivic – May 2, 2009
Still surprised that not a single TV spot made any mention of Leonard Nimoy’s presence in the movie.


I agree, I’m not happy about that either.

11. AJ – May 2, 2009

I guess the drilling rig falling into SF Bay just gave away the ending.



The Narada is quite creapy.


Salt shaker shaped like the USS Kelvin?

As far as giving away the ending I think I already safely assumed that they would win, Starfleet and Earth are saved, and they continue on to the next movie… where they will defeat the next villan and, in all likelihood, save Earth again… and again… and again… LOL Not too spoilery I think.

I don’t get how you all think that the drilling rig falling in to the bay is the end of the movie? Isn’t there still the Narada and Nero to contend with? I would think that Nero is the major antagonist of the movie, not the drilling rig.

Sky movies special in the UK has a number of unseen scenes, if your in the UK check it out is on every day!

And I think it’s on Sci-Fi channel now that they’re running an ad promoting more (new?) Star Trek clips/footage during Thursday’s WWE (or whatever that wrestling stuff is called)


I want that shaker. Now.

Could this be another subtle nod to TOS when they originally used salt shakers as Dr McCoy’s medical instruments? If so, awesome!

I’m so freakin’ excited… I WANT TO SEE THIS MOVIE NOW!!!!

Yeah, it spoiled the ending. I really thought Nero would destroy Earth too.

I imagine Kirk’s Riverside has a shitload of Kelvin souveir memorabilia.

Yes, that was sarcasm (the first part)


With the drill rig gone, it’s just Nero’s bony ass and some henchmen aboard an ugly ship with phasers and photorps. Easy-peasy for Kirk and the gang.

I already saw this on Facebook. I actually just took Star Trek off an a Facebook friend or whatever because they have been carpetbombing my page for the past 7 days.

i’m planning on seeing wolverine its second day, if there is one.

I just came back from the free preview premiere of Star Trek here in Jacksonville, FL and all I can say is WOW that movie rocked…I will actually pay to see it again.

Maybe I just don’t watch enough TV, but I’m amazed by the number of spots and this site is the only place I’ve ever seen any of them.

Yeah, but that ugly ship looks freakin’ HUGE!

Has anyone else seen the new cover of Entertainment Weekly? It is beautiful, even if Quinto is a tad bit airbrushed once again!


Hence the [note: commercial contains spoilers]. at the top of the page…

I’m sure they will be showing clips during the nascar race tonight. They have been showing commercials during most of the races the past couple of weeks

How many different TV spots and trailers are they gonna make? This has got to be a record.

You forgot to include the screenie of Uhura taking off pants :p

Given how much attention has been paid to the top :) lol

The BAD – Spoiler with the drill thing. Bad! The ads and clips were so great right up until now.

The GOOD – Uhura wears tighty whities. ;p



The number 12 car is being sponsored by Star Trek for tonights race.

just saw the film……..remarkable. absolutely done the right way to re-energize the series… great job Abrams!

#42…. YOU SUCK!!! But i do have tickets to the 7:30imax on May7th… I wish i was a reporter so i can see the movie early :-)

#8: I think it would undermine a lot of the marketing. If the goal really is to sell it to audience (A) as a rejection of existing Star Trek (“not your father’s”) but to sell it to audience (B) as a celebratory reinvigoration of existing Star trek, then it follows that you flash your Nimoy only toward audience (B), where he’ll make folks cheer, instead of toward audience (A), where he’ll make eyes narrow and people go “heeeyyyyyy … wait just a gol-durn minute …”

I love this commercial.

Rock ‘n’ roll!


Just saw it!!! (Tinseltown Vancouver, 1030 am)

Trek is indeed reborn. Enthusiastic audience reaction, spontaneous cheering… plenty of spectacle, humour, and for us…easter eggs galore.

I look forward to discussing it with people after it officially opens to do the nitpicky thing, but…I think you can be pretty assured that it IS Trek, just prettied up to today’s action-movie FX and production standards. And even though it is brand-new, it feels much more like the Trek I loved as a kid than any of the Next Generation era sequels.

Nimoy is not an actor who will put many butts in the seats other than folks who already intend to see the movie – the same would be true of Shatner. There’s no virtue to featuring him in this kind of advertising.

The USS Kelvin salt shaker is in true Trek tradition – remember that half the surgical tools McCoy used in TOS were – salt shakers.

Got the whole family set to see this in IMAX format 7PM Friday night at the AMC 16 in Tukwilla WA (didn’t even know they had IMAX there until this – thought I’d have to hoof it down to the Seattle Science Center for an IMAX showing)

I like the Kelvin salt shaker as well!.. maybe they can sell it as a set with the spock spork!…
I guess Vulcan is not red!

Less than a week to goooooo.

Fortunately I got the OST a few days early so that’ll help pass the time.