Business Brief: Viacom Chief Talks Abrams, Trek, Transformers and Franchises
[WARNING: boring business article ahead] To all of us Star Trek is a hobby (or to some a way of life), but to CBS and Paramount/Viacom Trek is a ‘brand’ and a ‘franchise.’ The good news is that Trek is again getting the notice of the higher ups. In a conference call with Wall Street where he announced a big jump in profits, Viacom CEO Philippe Dauman talked up Paramount’s 2008 line-up with a shoutouts to J.J. Abrams and Star Trek…