Business Week: Trek Franchise Prospering
In a new lengthy feature Business Week takes a look at the current crop of film franchises in Hollywood, including Star Trek. In their introduction they note that some franchises come to a natural end (like Lord of the Rings), others (like The Matrix) peter out, "but some franchises—a Bond or a Star Trek—will keep on going until the studios stop making money on them." The article includes a snapshot of 16 franchises, including Trek. On Trek they surmise…