UPDATED: As TrekMovie first reported earlier this week, a new Star Trek Into Darkness TV spot airs tonight during the MTV Movie Awards. And MTV has put the ad online early so you can watch it now. There are some new bits in it. Check it out below plus some analysis (with spoilers).
Today the second new character poster for Star Trek Into Darkness was released – this time with Mr. Spock. Check that out below plus find out why Alice Eve will "never forgive" Zachary Quinto after an embarrassing moment on the set. Also a reminder to watch the MTV movie Awards tonight for a new TV spot.
Paramount released a new domestic Star Trek Into Darkness character poster today – featuring Zoe Saldana as Uhura. You can check that out below plus also find out what Zoe thinks about Spock and Uhura’s long-term future as a couple.
Earlier this week TrekMovie reported that the final domestic Star Trek Into Darkness poster was coming soon – and soon turns out to be today. You can check out the new USA poster below. It has also been announced that the new domestic trailer will be online on Tuesday.
Another new TV spot is running for Star Trek Into Darkness internationally. This one is 30 seconds long and has a tiny new bit of footage in it. You can watch the new spot below. TrekMovie also has an update on the US TV campaign for Into Darkness.
Today TrekMovie is proud to be the destination for a new exclusive mission on the official Paramount Star Trek app. Today’s mission is to come to TrekMovie.com and ‘scan’ a rare behind the scenes photo from Star Trek VI: The Undiscovered Country. Check out the cool photo from the Paramount archive by clicking the ‘more’ button below to win points on your app.
Star Trek Into Darkness is taking the world by storm. We have some updates on the international marketing including a new animated poster. There are also new contests for Japanese and Australian fans. Also a sign that the future is bright as demand for Into Darkness crashed UK ticketing website. Details on all that below.
There has been a lot of international marketing for Star Trek Into Darkness in the last week, but the Domestic operation is about to move into high gear. TrekMovie has exclusive details on the next steps for Paramount (and promotional partners). We also have now confirmed the date for the Hollywood premiere. Details below.
The international marketing for Star Trek Into Darkness continues to ramp up. Today Paramount released the final one-sheet theater poster for the movie with a new tagline. You can check it out below, we also have more details on UK and Ireland ticket sales starting on Tuesday. [UPDATE: More country variations added]
JJ Abrams and his Star Trek Into Darkness stars are getting ready to take their show on the road with a series of gala premieres around the world. It looks like once again Sydney Australia will have the honor of being first, with a premiere on April 23rd. They will then head to a number of other cities around the world. More details exclusive below. [UPDATE: Australian ticket contest giveaway]
The international marketing for Star Trek Into Darkness is starting to kick in. For example there are now three different commercials for the film running in Germany which you can see below. We also have news on ticket sales starting Tuesday in the UK and more below.
Star Trek Into Darkness will be the first Star Trek movie in 3D and to give you an idea of what it is going to be like in the third dimension you can see the trailers at 3D theaters – and now you can see the international trailer in 3D on your computer. Watch it below (but 3D glasses are going to be helpful).
UPDATE 2: During Sunday night’s season finale of AMC’s The Walking Dead, Paramount ran a special sneak peek for Star Trek Into Darkness. There was one quick new shot. Also this weekend the first ad for the movie aired in the UK. Watch both both the US sneak peek and the UK commercial below
Tonight in London Paramount partnered up with the WWF to participate in their "Earth Hour" event with a special Star Trek Into Darkness lightshow featuring the Starfleet Logo hovering and rotating in the London night sky. See pictures and video from London below. [UPDATE: Official Paramount Event Video Added]
There is yet another version of the new Star Trek Into Darkness international trailer to see. This one was shared by Bad Robot today via their twitter feed and it contains some new footage and a couple of newly annotated shots. See what’s new below.
Paramount has announced a new Star Trek Into Darkness sweepstakes via the new Star Trek app. This time you can win a uniform from the movie. They are giving away a total of 50 costumes. Get the details below
The new international teaser trailers for Star Trek Into Darkness are now online. There is much to digest with this big new trailer. And once again TrekMovie takes a deep dive with a shot-by-shot look at the trailer and at the subtle differences between the different versions . Find out what is inside the trailers below, but beware of Spoilers.
UPDATED: Once again the sneaky folks at Bad Robot and Paramount hid a web address in a trailer. Actually they hid a number of different URLs in the different localized versions, leading to six localized versions of a new international poster artwork. Check out all the variants below
The fourth trailer for Star Trek Into Darkness has just been released online. This new preview is Paramount’s "international trailer." You can watch the new trailer below. Of course as with all trailers there will be spoilers – so watch out. [UPDATE 2: UK YouTube version now embedded]
TrekMovie first broke the news that a new longer Star Trek Into Darkness trailer was coming with G.I. Joe: Retaliation, which opens next week. We have now been informed that this new international trailer will be released early – specifically midnight tonight. Paramount has also provided us with a couple of new Into Darkness images. Check it all out below.
The Star Trek Into Darkness Super Bowl commercial airs during the second quarter of the game. However if you can’t wait, you can watch it here at TrekMovie.com. See below for an embedded version and for a link to Apple Trailers for HD version.
Tonight Paramount announced they will be releasing a new augmented reality app tied to the upcoming Star Trek Into Darkness movie. The new mobile application will use ‘context awareness’ to deliver bonus movie content with the first opportunity coming during the (also just announced) Super Bowl commercial for Into Darkness. In addition there is also a new sweepstakes with a chance to win a trip to the US premiere of Into Darkness. Find out more about the app and contest below. [UPDATE: Announcement video]
Two weeks ago TrekMovie reported that in Russia the local distributor chose an alternative title for Star Trek Into Darkness. The title (translated as "Star Trek: Vengeance") was one of those tested for the film but lost out to "Into Darkness" everywhere but Russia. Since the announcement some Trek fans in Russia have tried to get the decision changed and yesterday they even got a meeting with the Russian distributor. Get all the details below in a report from TrekMovie’s Moscow correspondent.
Once again Star Trek is going viral, as in viral campaign. Just like with 2009’s Star Trek movie, there is what appears to be the beginning of a viral campaign for Star Trek Into Darkness with a hidden Easter Egg within the new Teaser Trailer. .
Disney announced on Monday its purchase of Lucasfilm, and with Lucasfilm comes Star Wars. Disney’s also said that a new Star Wars trilogy will be made. This is interesting timing for science fiction, when new Star Wars movies are being made alongside new Trek. What does this latest announcement mean for the upcoming Star Trek Into Darkness film? Op-ed guy Joe Dickerson takes a look at the merger in this latest editorial. Hit the jump for the story.
On July 20th the UK Channel CBS Action (which already shows the original Star Trek) will begin airing reruns of Star Trek: The Next Generation. And to promote this, they have started a quirky campaign featuring regular people showing their inner Trekkie. Check out some of the images below.
As we reported recently Paramount and CBS are in New York this week at the Licensing Expo to cut deals on their various properties, including the upcoming Star Trek sequel. A new promotional image for Paramount is being shown at the Licensing Expo which touts "Star Trek 2," but that doesn’t mean Paramount has already settled on the name.
The 2009 Star Trek movie broke some ground with the inclusion of product placement. In Morgan Spurlock’s new documentary opening this weekend, director JJ Abrams defends his use of product placement.
The 2010 Hollywood Reporter Key Art Awards, celebrating the best in movie marketing, were held in Los Angeles on Friday night where Paramount’s campaign for the 2009 Star Trek was up for a number of awards, — taking home three. More details below.
Since late 2007 www.startrek.com, the official site for the Star Trek franchise, has been mostly dormant. But that is about to change. This summer CBS is relaunching the site with a new look and new features. The new site will also showcase fan sites, including TrekMovie.com. More details below.