Marketing/Promotion


New Spock Into Darkness Character Poster + Find Out Why Alice Eve Will ‘Never Forgive’ Zachary Quinto

Today the second new character poster for Star Trek Into Darkness was released – this time with Mr. Spock. Check that out below plus find out why Alice Eve will "never forgive" Zachary Quinto after an embarrassing moment on the set. Also a reminder to watch the MTV movie Awards tonight for a new TV spot.   





Today’s Mission: Scan This Rare STVI Photo To Win Points On Star Trek App

Today TrekMovie is proud to be the destination for a new exclusive mission on the official Paramount Star Trek app. Today’s mission is to come to TrekMovie.com and ‘scan’ a rare behind the scenes photo from Star Trek VI: The Undiscovered Country. Check out the cool photo from the Paramount archive by clicking the ‘more’ button below to win points on your app.   


New Int’l Star Trek Into Darkness Animated Poster + UK Tix Sales ‘Overwhelming’ + Japan & Aussie Contests

Star Trek Into Darkness is taking the world by storm. We have some updates on the international marketing including a new animated poster. There are also new contests for Japanese and Australian fans. Also a sign that the future is bright as demand for Into Darkness crashed UK ticketing website. Details on all that below.


Exclusive: New Star Trek Into Darkness Domestic Poster & Trailer Next Week + Hollywood Premiere 5/14 + more

There has been a lot of international marketing for Star Trek Into Darkness in the last week, but the Domestic operation is about to move into high gear. TrekMovie has exclusive details on the next steps for Paramount (and promotional partners). We also have now confirmed the date for the Hollywood premiere. Details below.


New Star Trek Into Darkness International One-Sheet Poster + More Details On UK/Ireland Tues. Tix Sales [UPDATED]

The international marketing for Star Trek Into Darkness continues to ramp up. Today Paramount released the final one-sheet theater poster for the movie with a new tagline. You can check it out below, we also have more details on UK and Ireland ticket sales starting on Tuesday. [UPDATE: More country variations added]


Star Trek Into Darkness Australia Gala Premiere Set For April 23rd – More Cities To Follow [UPDATED]

JJ Abrams and his Star Trek Into Darkness stars are getting ready to take their show on the road with a series of gala premieres around the world. It looks like once again Sydney Australia will have the honor of being first, with a premiere on April 23rd. They will then head to a number of other cities around the world. More details exclusive below.  [UPDATE: Australian ticket contest giveaway]



Watch Star Trek Into Darkness International Trailer In 3D + POLL: Will You See STID In 3D?

Star Trek Into Darkness will be the first Star Trek movie in 3D and to give you an idea of what it is going to be like in the third dimension you can see the trailers at 3D theaters – and now you can see the international trailer in 3D on your computer. Watch it below (but 3D glasses are going to be helpful).



Watch: Starfleet Logo Flies Above London For Earth Hour [UPDATED]

Tonight in London Paramount partnered up with the WWF to participate in their "Earth Hour" event with a special Star Trek Into Darkness lightshow featuring the Starfleet Logo  hovering and rotating in the London night sky. See pictures and video from London below. [UPDATE: Official Paramount Event Video Added] 




Shot-by-Shot Analysis Of Star Trek Into Darkness International Trailer [UPDATED]

The new international teaser trailers for Star Trek Into Darkness are now online. There is much to digest with this big new trailer. And once again TrekMovie takes a deep dive with a shot-by-shot look at the trailer and at the subtle differences between the different versions . Find out what is inside the trailers below, but beware of Spoilers.




New Star Trek Into Darkness International Trailer To Debut Online At Midnight + Check Out 2 New Stills

TrekMovie first broke the news that a new longer Star Trek Into Darkness trailer was coming with G.I. Joe: Retaliation, which opens next week. We have now been informed that this new international trailer will be released early – specifically midnight tonight. Paramount has also provided us with a couple of new Into Darkness images. Check it all out below.  



Star Trek Into Darkness Gets Super Bowl Spot + App Delivers Bonus Content During Game (& Beyond) [UPDATED]

Tonight Paramount announced they will be releasing a new augmented reality app tied to the upcoming Star Trek Into Darkness movie. The new mobile application will use ‘context awareness’ to deliver bonus movie content with the first opportunity coming during the (also just announced) Super Bowl commercial for Into Darkness. In addition there is also a new sweepstakes with a chance to win a trip to the US premiere of Into Darkness. Find out more about the app and contest below. [UPDATE: Announcement video]


Russian Fans Revolt Over Title Translation of Star Trek Into Darkness – Distributor Responds

Two weeks ago TrekMovie reported that in Russia the local distributor chose an alternative title for Star Trek Into Darkness. The title (translated as "Star Trek: Vengeance") was one of those tested for the film but lost out to "Into Darkness" everywhere but Russia. Since the announcement some Trek fans in Russia have tried to get the decision changed and yesterday they even got a meeting with the Russian distributor. Get all the details below in a report from TrekMovie’s Moscow correspondent.  



Will Star Wars Episode VII announcement hurt Star Trek Into Darkness marketing rollout?

Disney announced on Monday its purchase of Lucasfilm, and with Lucasfilm comes Star Wars. Disney’s also said that a new Star Wars trilogy will be made. This is interesting timing for science fiction, when new Star Wars movies are being made alongside new Trek. What does this latest announcement mean for the upcoming Star Trek Into Darkness film? Op-ed guy Joe Dickerson takes a look at the merger in this latest editorial. Hit the jump for the story.



Paramount Promotes “Star Trek 2” At Licensing Expo – But Just Working Title

As we reported recently Paramount and CBS are in New York this week at the Licensing Expo to cut deals on their various properties, including the upcoming Star Trek sequel. A new promotional image for Paramount is being shown at the Licensing Expo which touts "Star Trek 2," but that doesn’t mean Paramount has already settled on the name.




CBS Relaunching StarTrek.com This Summer — Site To Showcase TrekMovie.com

Since late 2007 www.startrek.com, the official site for the Star Trek franchise, has been mostly dormant. But that is about to change. This summer CBS is relaunching the site with a new look and new features. The new site will also showcase fan sites, including TrekMovie.com. More details below.